寵物店創(chuàng)業(yè)計(jì)劃書 (1)

1、創(chuàng)業(yè)設(shè)計(jì)書創(chuàng)業(yè)設(shè)計(jì)書創(chuàng)業(yè)團(tuán)隊(duì)創(chuàng)業(yè)團(tuán)隊(duì)：0707國貿(mào)本科國貿(mào)本科4班彭穎詩彭穎詩【B070220420】【B070220420】0707國貿(mào)本科國貿(mào)本科4班陳玉婷陳玉婷【B070220423】【B070220423】0707國貿(mào)本科國貿(mào)本科4班胡婉君胡婉君【B070220426】【B070220426】0707國貿(mào)本科國貿(mào)本科4班何施蔚何施蔚【B070220431】【B070220431】0707國貿(mào)本科國貿(mào)本科4班周紫媚周紫媚【B070

2、220446】【B070220446】指導(dǎo)老師（兼創(chuàng)業(yè)顧問）：徐友光指導(dǎo)老師（兼創(chuàng)業(yè)顧問）：徐友光25、市場與競爭分析、市場與競爭分析..................................................................................12125.1寵物行業(yè)市場的現(xiàn)狀.......................................................

3、....................................125.1.1國際寵物市場狀況........................................................................................125.1.2國內(nèi)寵物市場狀況..................................................................

4、......................125.2市場前景預(yù)測與發(fā)展趨勢...................................................................................135.3寵物市場的容量與份額估算...............................................................................135

5、.3.1市場容量........................................................................................................135.3.2市場份額估算...............................................................................................

6、.145.4市場定位...............................................................................................................155.5競爭分析——SOWT分析..................................................................................

7、..176.6.營銷策略營銷策略................................................................................................18186.1定價(jià)策略(PricingStrategy)................................................................................

8、..186.2銷售策略(DistributingStrategy)............................................................................196.3產(chǎn)品策略(ProductStrategy)..................................................................................206

9、.4推廣策略(PromotingStrategy).............................................................................206.4.1前期：廣告宣傳、服務(wù)促銷——擴(kuò)大知名度...........................................206.4.2中期：會(huì)員制、優(yōu)惠活動(dòng)——維持客戶.........................

10、..........................216.4.3長期：多元化的宣傳——擴(kuò)大客戶群.......................................................227、前期準(zhǔn)備、前期準(zhǔn)備..............................................................................................23237.1設(shè)備

11、與備貨...........................................................................................................237.1.1設(shè)備.....................................................................................................

12、...........237.1.2貨物................................................................................................................237.1.4進(jìn)貨價(jià)格.............................................................................

13、...........................237.2經(jīng)營場地與人員配備...........................................................................................237.2.1經(jīng)營場地.............................................................................

14、...........................237.2.2店鋪?zhàn)饨?.......................................................................................................247.2.3店鋪裝潢...................................................................