試析女性時尚資訊網(wǎng)站對女性消費的引導.pdf

1、華中科技大學碩士學位論文試析女性時尚資訊網(wǎng)站對女性消費的引導姓名：廖曉玲申請學位級別：碩士專業(yè)：新聞學指導教師：孫發(fā)友20110529華中科技大學碩士學位論文華中科技大學碩士學位論文IIAbstractTherelationshipbetweenthemediaconsumptionhasbeenreceivingmuchattentionincommunicationstudies.Researchesontherelationamo

2、ngtelevisionmagazinesadvertisingconsumerarebecomingmaturegraduallymeanwhilewkcommunicationconsumptionalsogetmemeattention.Basedontheexistingresearchesontelevisionmagazinesadvertisingconsumersthispaperexplestheguidanceoff

3、ashioninfmationwebsiteonwomen’sconsumptionfromtheperspectiveofcommunicationbymeansofsociologypsychologythedisciplineofconsumerbehavietc.Underthebackgroundofaconsumersocietymemecompaniesbegantochoosewkmediaasthemostinflue

4、ntialpersuasiveplatfmmakingitthecommunicationbridgebetweencommodityconsumer.Bythetemperofbigprofitswkmediatakepartinthisinteractionactivelyinwhichitdemonstratedasguidanceonconsumption.Underthecircumstancesofaconsumercult

5、urethispaperaimstoanalyzetheWomenconsumptionfeaturesundertheguidanceofwomensfashioninfmationbyquestionnairecaseanalysisinanewperspective.Indertostudytheinfluenceofwebsiteontheestablishmentof“beautifulconsumption“guidance

6、onprofessionconsumptioncommoditysymbolicvalueitusedthreewomensfashioninfmationwebsite(RayliPCladyFashionBeauty)asresearchsamplesthroughagendasettingthesignifysignifiertheyofSaussure.Withanalysisofthesettinganalysisofwome

7、nsfashioninfmationwebsitechannelswdspictureadvertisementthispaperfindsoutthespecificwaysbywhichthewebsiteinfluencepeople’sconsumptionpointsouttheproblemsanswersoccurredintheprocess.Therefeitcanbesaidthatthisstudypossessa