智能型市場(chǎng)驅(qū)動(dòng)企業(yè)及其測(cè)度研究.pdf

1、重慶大學(xué)碩士學(xué)位論文智能型市場(chǎng)驅(qū)動(dòng)企業(yè)及其測(cè)度研究姓名：李麗申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理學(xué)指導(dǎo)教師：邵兵家20040409英文摘要ABSTRACTWiththeeraofnetworkcomingthemarketconditionbusinessfacedhasbeenchangingThetraditionaltheoryofmarketorientationunderthetraditionalmodeofbusinessis

2、appearinglocalizationAdvancednetworkcentredinformationtechnologyincludingbusinessintelligent(BD，datadigand80onisaffectingtheWokofcollecting，transmitting，sharingandrapidrespondingmarketrelatedinformationUnderthiscontext，r

3、esearchingmarket—orientationanditsmeasurementhaveveryimportantacademicandpracticalsignificationAtthepropertime，thisthesisputsforwardtheconceptofintelligentmarketdrivenenterpriseandtheflameofbusinessmode，andcompareswithot

4、hermodesofbusiness，SOthatitCalldemonstratethiskindofbusinessmodeisadvancedandinexitableAtthesametime，itsyntheticallyevaluatesintelligentmarketorientationdegreeSOthatenterprisesCancompareitselfindifferentperiodandcomparew

5、ithothercompaniestoconstantlyperfectitselfandhavecontinuouscompetitiveadvantageThefieldofstudyislistedasfollows：④AnalyzingthemechanismofproductionUndertheconditionoferaofnetworkeconomythechangeoftraditionalmarket—orienta

6、tionisthetrendTheadvancednetwork—centredinformationtechnologyandtheOVer10yearsexperienceofmarket—orientatemanagementbecomethebaseofintelligentmarketdrivenenterprise’Sproductionanddevelopment②Themeaningofintelligentmarket

7、drivenenterpriseWiththechangeofenvironmentandownabilitythebusinesscustomerrelationshipbecomesthekindoffellow；businessmodebecomesintelligentmarketdrivenenterpriseComparedwithinteriorcentredenterpriseandnonintelligententer

8、prise，intelligentmarket—drivenenterprisehassuperexcellentadvantageAnddistinguishedwithmarket—intelligententerprise，networkcompanyanddummycompany；itcanimproveefficacityandefficiencyandcreatecontinuouscompetitiveadvantage③

9、IntelligentmarketdrivenenterprisemodeItincludes5branchesasfollows：businessstrategymode，businessorganizationmode，businessculturemode，businessITmodeandbusinessknowledgemanagement(KM)mode④Themeasurementofintelligentmarket—o