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1、1FromOldGMtotheNewOne（從老通用到新通用）編號：號：A004隊長隊長：張華張華隊員隊員：郭柳：郭柳紅劉情劉情李晗菲李晗菲王雪王雪嬌日期：日期：201011173madesomeimprovementbuttherearestillsomequestionsinthemarket.HowevertheGMhasagreatadvantageoninnovationwhichunquestionablyspeedthec
2、onsummationofGM’sglobalarrangement.TheMainText(正文正文)ⅠGeneralMotsCompany’shisty(通用公司的通用公司的歷史)TheGeneralMotsCompanyisaUnitedStatesbasedautomakeroneofthewldslargestautomakerstracingitsrootsbackto1908.Withitsglobalheadquarte
3、rsinDetroitGMemploys205000peopleineverymajregionofthewldoperatesbusinessinsome157countries.GeneralMotscommitmentistodesignbuildsellthewldsbestvehicles.GMitsstrategicpartnersproducecarstrucksin31countriessellservicethesev
4、ehiclesthroughthefollowingbrs:BuickCadillacChevroletFAWGMCDaewooHoldenJiefangOpelVauxhallWuling.GeneralMotsbiggestsuccessinternationallyisitsperfmanceinChinawhereGMssalesrose66.9%in2009selling1830000vehiclesaccountingf13
5、.4%ofthemarket.Sofarin2010salesfGeneralMotsinChinahaveactuallyoutpacedsalesinitshomemarketoftheUnitedStatesfollowedbythoseofBrazilGermanytheUnitedKingdomCanadaItaly.GMsOnStarsubsidiaryistheindustryleaderinvehiclesafetyse
6、curityinfmationservices.GeneralMotsacquiredoperationsfromGeneralMotsCpationonJuly102009.3ⅡTheInnerculture(內(nèi)部文化內(nèi)部文化)ⅰBeingCloselyTiedwithCapitalOperation(與資本運作密切本運作密切聯(lián)系)GMhasalonghistyyetwithoutadistinctiveculturebecauseo
7、ftheirtypicalAmericanoperatingmode.FromtheverybeginningGMhasbeencloselytiedtothecapitaloperation.WilliamCrapoDurantthefounderofGMintegrated20motcpationsthroughslipofftoestablishhiscompany.AftertwoyearsDurantwasfcedtoquit
8、.Neverthelesshefoundedanewmotcpationthenheld54.5%sharesofGM.BecauseofthisuniqueentrepreneurshipGMcannotberegardedasamotcpationbutacapitalenterprise.Whattheleadersconcernaboutishowtotakeadvantageofitsresourceinsteadofhowt
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