上海影視動(dòng)畫(huà)業(yè)發(fā)展策略與創(chuàng)業(yè)機(jī)會(huì)研究.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文上海影視動(dòng)畫(huà)業(yè)發(fā)展策略與創(chuàng)業(yè)機(jī)會(huì)研究姓名：陳勇申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：司春林2001.10.28ABSTRACTCartonindustryhasbeendevelopedinChinaformorethan70vearsShanghaiwasthebirthp】aceandcradleofthecartoonindustryinourcountry，andthecityusedtobeinapiV

2、otalDositioninChinaAtthebeginningof1960’s，Chinesecartoonfi1mswalkedintoitsgoldentimesButintherest30years，Chinesecartoonindustryhaddeclinedseriously0wingtotheenormousattackbyforeigncartoonfi1ms，Chinesecartoonindustrvhasbe

3、enencounteredthegreatchallengeShanghaihas1ostitsleadingpositionanditnowcanno10ngermaintainitssupremacyamidstthefiercecompetitionofthemarketsincetheL990’sChinaispreparingtojointheWTO，whichbringsthegreaterchallengetoShangh

4、aicartoonindustryanda1sobringsitararechancefordevelopingSo，thekeyissureatpresent，iswhatstrategyandchanceofdevelopmentshouldweadoptinordertoreachanewheightinitsdevelopmentThetotalthesiscanbedividedintofourchaDtersThefirst

5、chaptermainlytalkedaboutthedevelopingcircumstanceofShanghaicartoonindustryThesecondchapterdiscussedcurrentsituationofShanghaicartoonindustrvfromfouraspects：statusinChina，scaleofenterprise，technologyanddemandThethirdchaDt

6、erusedvaluechaintoanalvzetheadvantagesandweaknessesofShanghaicartoonindustry，andalsotalkedaboutthedevelopingstrategiesofShanghaicartoonindustryfromseveralaspects：theentrancetoWT0，techn01ogy，humanresourcemarketandcaoitalO

7、nthebasisoftheabovestatementthefourthchaDterdidsomeTesearchonthechanceofentrepreneurshipofShanghaicartoonindustry，includingseveralfactors，suchasthecircumstanceofentrepreneurship，market，operation，humanresourceandcaDitalKe