對(duì)“中國(guó)舍賓”的經(jīng)營(yíng)環(huán)境分析和發(fā)展戰(zhàn)略策劃.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文對(duì)“中國(guó)舍賓”的經(jīng)營(yíng)環(huán)境分析和發(fā)展戰(zhàn)略策劃姓名：周偉申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：方曙紅2001.10.2599M122周偉對(duì)“中國(guó)舍賓”的經(jīng)營(yíng)環(huán)境分析和發(fā)展戰(zhàn)略策劃SummcryBasedontheinvestigationontheindustrialenvironment，marketcharacteristicsandtheoperatingconditionsofShaping(China)Li

2、d，especiallythemarketchangeandtheindustrialcompetitionforecastforthepublicathletic&entertainmentinChinainthenext10yearsweconcludethattheLtd’SdevelopingstrategyshouldbeadjustedAndthenaframeworkoftheLtd’Sstrategyforthenext

3、10yearsisworkedouttodirectitsoperationafteritssuccessfulstartInthenext10years，theathleticindustryanditsmarketwillkeepongrowingrapidlyinChina，itisquitepossiblethereissomesegmentmarketsinwhichtheexpenditureisashigherasinde

4、velopedcountries，eventhoughanation—widepopularityforathletic&entertainmentconsumptioncouldn’tbeexpectedInthenext10years，themainconsumersofathletic&entertainmentwillbemovedfromteenagersandyouthstoadults，andthemalemarketis

5、largerthanthefemale’S，variousitemswillbedevelopedandthefemalemarketofbodyshaping，fitnessandslimmingwillgrowquicklyTheLtdhasobviousadvantagestothecurrentoperatinggroupsintheindustry，howeverthereisapotentialthreatfromstron

6、gcompetitorswhoaregoingtoparticipateWhiletheLtdexpandsitsbusinessintonewmarketsandnewindustriesinitsnextstep，itshouldfacethechallengefromtheintegratedgymsandathleticclubs，whichhavemoreoperatingitems，takeupmoremarketsande

7、njoystrongercompetingstrengthsInthenext10years，theLtdshouldfocusondifferentialmarketscorrespondtothechangeofmarketsandcompetitionconditionsBasedonitspresentsuccess，itshouldkeeponextendinginbothmarketandindustrybymakinggo