智能家居創(chuàng)業(yè)計劃書

1、創(chuàng)業(yè)計劃書青島拳頭智家有限公司青島市城陽區(qū)長城路700號Phone：17806287706QQ：1336708083拳頭團(tuán)隊通信工程1502班2組計劃書撰寫：劉振海報設(shè)計（拳頭）：王彤彤于慧慧小組組長：孫偉超其他：李景杰彭喆劉鴻孫英斌青島拳頭智家有限公司24.4競爭分析.....................................................................................

2、.....................................194.4.1競爭產(chǎn)品分析.......................................................................................................194.4.2競爭優(yōu)勢分析......................................................

3、.................................................214.4.3市場發(fā)展走勢分析..............................................................................................225.營銷戰(zhàn)略......................................................

4、...............................................................................225.1公關(guān)策略和推廣策略......................................................................................................225.2營銷模式................

5、..........................................................................................................235.2.1房產(chǎn)合作.......................................................................................................

6、........235.2.2裝修合作...............................................................................................................255.2.3系統(tǒng)集成商合作............................................................................

7、.......................255.2.4設(shè)立下一級經(jīng)銷商...............................................................................................265.2.5專業(yè)市場設(shè)點..........................................................................

8、.............................265.2.6超市式銷售...........................................................................................................265.3定價戰(zhàn)略...............................................................

9、..........................................................276.經(jīng)營管理.....................................................................................................................................276.1生產(chǎn)工藝、服務(wù)流程.......

10、...............................................................................................276.2原材料的供應(yīng)情況..........................................................................................................286.3人

11、員配置..........................................................................................................................297.管理團(tuán)隊.......................................................................................

12、..............................................307.1組織結(jié)構(gòu)..........................................................................................................................308.融資與資金運營計劃..............................

13、...................................................................................308.1融資計劃..........................................................................................................................308.1.

14、1融資項目的論證...................................................................................................308.1.2融資途徑的選擇...................................................................................................

15、308.1.3融資的分配...........................................................................................................318.1.4融資的歸還.........................................................................................

16、..................318.2風(fēng)險資金退出策略（方式、時間）...............................................................................318.2.1國內(nèi)中小企業(yè)版上市.......................................................................................

17、....328.2.2海外二板市場上市...............................................................................................328.2.3兼并與收購..............................................................................................

18、.............328.2.4股份轉(zhuǎn)讓...............................................................................................................339.財務(wù)分析與預(yù)測..........................................................................

19、...............................................339.1股本結(jié)構(gòu)與規(guī)模..............................................................................................................339.2資金來源與運用.......................................

20、.......................................................................349.3投資收益與風(fēng)險分析......................................................................................................349.3.1投資凈現(xiàn)值.....................

21、......................................................................................349.3.2投資回收期...........................................................................................................359.3.3項目敏感性分析.

22、..................................................................................................359.3.4投資回報...............................................................................................................

23、3510.關(guān)鍵的風(fēng)險和問題...................................................................................................................3910.1技術(shù)風(fēng)險分析與規(guī)避.............................................................................

24、.......................3910.2市場風(fēng)險分析與規(guī)避....................................................................................................3910.3管理風(fēng)險分析與規(guī)避...................................................................