營銷策略的質量和效能 功能和不正常的影響提供沖突關系【外文翻譯】

1、標題：TheQualityEffectivenessofMarketingStrategy:EffectsofFunctionalDysfunctionalConflictinIntraganizationalRelationships原文：DiscussingBefediscussingthefindingsimplicationsofthisstudyletusrecapitulateitstheeticalunderpinning

2、spurpose.Thisstudycombinestwofieldsofresearch:strategicdecisionmakingganizationalconflict.Inadditionitextendspriwkonprocessinmarketingstrategybylookingattheantecedentsofnewproductstrategyqualitymarketperfmance.Thepurpose

3、ofthisstudyistoexaminetheantecedentsconsequencesofbothfunctionaldysfunctionalconflictfthequalityofmarketingstrategyfirmperfmance.Consistentwithpriresearchonconflictstrategicdecisionmakingwefoundthatnegativeconflicthadrio

4、usconsequencesfqualityofstrategyperfmancewhereaspositiveconflictimprovedbothqualityofstrategyperfmance.Thisfindingisimptantbecauseitoffersthefirstsystematicempiricalsupptftheiescasehistiesproposingthatdysfunctionalfuncti

5、onalconflictsaredistinctconstructshavedifferingeffectsonganizationaleffectiveness.Thestudyresultsextendpriresearchsuggestthatrelationshipsbetweenganizationaldesignfactsconflictaremecomplexthanpreviouslytheized.Considerth

6、etheeticalpracticalimplicationsofstudyingonlyfunctionalconflictdysfunctionalconflict.Ifresearchfocusesontherelationshipbetweenganizationalfactssaydysfunctionalconflictthenhypothesesnotstatisticallysupptedwouldbeinferreda

7、sindicativeofthefactthattheparticularvariablehadnoeffectonconflict.ThepotentialfthiserrisillustratedbyBarclaywhoconcludedthatteamspirit“appearsnottohaveanimptanteffect“onconflict.Bycontrastwefoundthatalthoughteamspiritha

8、dnosignificanteffectondysfunctionalconflictithadanimptantpositiveeffectonfunctionalconflict.Thuswefoundthatwhereasfmalizationlowereddysfunctionalconflictcentralizationcommunicationbarriersincreaseddysfunctionalconflict.F

9、urtherteamspiritincreasingdysfunctionalconflictloweringpositiveconflictinthedecisionmakingprocess.ConsistentwiththeempiricalfindingsofRuekertWalkercommunicationbarrierswerefoundtoincreasedysfunctionalconflictinthedecisio

10、nmakingprocesswhichinturnloweredthequalityofstrategy.SupptfHypothesis13alsoparallelsthefindingsofGuthMacmillanwhofoundthatalackofcommitmenttoastrategymayresultinpassivecomplianceactiveintervention.Infacttheysuggestedthat

11、discontentmentamongmanagersmayleadtoacounterefftthatcouldsabotagelowerthequalityofstrategy.Otherresearchershavefoundresultsthatarequitesimilartothefindingsthatfunctionalconflictindecisionmakingsignificantlyimprovesthequa

12、lityofmarketingstrategyfmulationimplementation.FexamplealthoughtheydidnotdimensionalizedissentLylesLenzfoundthatdiscouragingdissentloweredtheeffectivenessofplanning.Fiolfoundthatsimultaneousagreementdisagreementisespecia

13、llyvaluableininnovativeeffts.Additionallysuchfunctionalconflictleadstogreaterganizationallearning.Finallyconsistentwiththeexpectationsofmarketingstrategytheyqualitystrategyfmulationimplementationleadtosuperimarketperfman

14、ce.LimitationsFirstourmeasuresffunctionaldysfunctionalconflictshouldbemeappropriatelyviewedasglobalmeasuresfthephenomenafutureresearchshoulddevelomultidimensionalmeasuresffunctionaldysfunctionalconflict.Fexampleourthreei

15、temmeasurefdysfunctionalconflictislimitedtotaskrelatedconflictdoesnotcapturepersonalpersonalityrelatedconflicts.Secondgiventhecrosssectionaldesigncausalitycannotbeestablishedfromthisstudyalone.Ourgoalwiththisstudywastoex

16、aminewhetherthepatternofrelationshipamongvariableswasconsistentwithaspecificproposedcausalundersting.Datawerecollectedbythekeyinfmantapproach.Althoughsomehavepointedoutthatastudyneedstocapturetheperceptionsofmultipleinfm