香榭麗項目產(chǎn)品定位研究.pdf

1、國內(nèi)圖書分類號：F29335國際圖書分類號：3327工程碩士學(xué)位論文香榭麗項目產(chǎn)品定位研究碩士研究生：導(dǎo)師：申請學(xué)位：學(xué)科專業(yè)：所在單位：答辯日期：授予學(xué)位單位：賈金王要武教授工程碩士建筑與土木工程黑龍江省建筑設(shè)計研究院2005年12月哈爾濱j一業(yè)大學(xué)821180哈爾濱工業(yè)大學(xué)T程碩J肆!位論文IIIIIIIAbstractProductPositioningisoneofthemostimportantconceptionsinmod

2、emMarketingSinceLassandtinterfirstputforwardtheconceptionsinl972，ithasbeenpaidgreatattentionandwidelyappliedinthebusinesswordProductpositioning，whatpositiondoestheproductofthebusinessenterpriseonthetargetmarketpositionpr

3、ocessessentiallyistheprocessofdecision，itdecidestheitemputtingintopracticeandthebestpathattainingthetargetWiththedevelopmentofthetheoryandcorrespondingpracticeofMarketPositioning，corporationscometealizethatonlyimplementi

4、ngproductpositioningisfarfromadequateandtheyshouldputemphasisonimplantingagoodcorporationimageinthemindsoftargetcustomers，thatis，carryingoutCorporationImageDesignAsthebuyer’Smarkethasformed，thecompetitionamongcorporation

5、swillbecomeextremelyintensiveThesignificanceofMarketingPositioningliesinthefactthatonlybysupplyingthetargetmarketwiththeproductsconsumersreallymeedthecorporations，especiallytherealestatedevelopmentcorporations，survivethe

6、marketcompetitionWiththeimprovementofrealestatemarketinOUrcountryandtheInoreandmoreintensivemarketcompetitionathomeandaboard，itisdemandedthatrealestatedevelopmentcorporationswithhigllinvestmentsandrisks，offeringthetarget

7、marketthepropertysortsconsumersmeedandbuilduptheirowndistinctiveproductcharacteristicstoreducerisksandgaincompetitiveadvantagesTherefore，itiscriticalthattheconceptionofMarketPositioningbeintroducedtotherealestatedevelopm

8、entcorporationsProceedingfromthecurrentsituationofrealestateindustryinourcountrythisthesisanalyzesthetheoryprincipleprocessandmethodofMarketPositioningItalsomakesacomparisonanalysiscombinedwitlltherealcaseThestudyoftheth