JM燃?xì)忭?xiàng)目商業(yè)計劃研究.pdf

1、華南理工大學(xué)碩士學(xué)位論文JM燃?xì)忭?xiàng)目商業(yè)計劃研究姓名：林永春申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：朱桂龍20061001華南理工大學(xué)碩士學(xué)位論文AbstractChinagovernmentisimplementingmarketorientedreformofpublicutilitiesnowadaysespeciallyinthefieldofgas，andbeingfullyopenedtotheforeigncapital

2、andsocialcapitalFormanyyears，beca嘴oftheregionalmonopolygasentgTpriSCSgethigherprofitsthroughacceptinghighaccesschargesButwithgaspipelineoperatedbythemarket，acccsschargescollectedarousedgreatoppositionbytheL塔crsandsocialA

3、ndthehighaccesschargesmakethelargeindustrialandcommercialUSerSto喇cetusingpipelinegas，whichmadethegassupplystructureirrationalthattheoperationcostsisSOhighThispaperwillSOlvetheoperationalshortcomingsthatcurrentgasenterpri

4、seshaveandalsobringforwardtheoperationmodethatisinlineofmarketrulesThispapertaketheJMgasprojectforanexample，inlightoftheanalyticalmethodofPEST(Political，Economic，Social、Technological)、anduseMichaelEPorter’SFiveForcesMode

5、l，analyzethesocialenvironmentandindustrycompetitioninthegasfieldsAndalsocarryoutadetailedstudyofJMgasproject’StargetmarketandconditionsoftheXin’aogasdevelopingtheJMgasprojectputforwardtheresearchprogramthatXin’∞gasinvest

6、sinJMgasprojectandanalyzetheprogramforvariousrisks，andthinkthatisfeasibleBasedontheanalysisandstudyoftheresearchprogram，thispapersconclusionis：thenewbusinessplanisinlinewiththeneedsoftheXin’aogasdevelopingtheJMgasproject

7、ItCanbegetprofitsbyestablishingascientificgasservicepricingmechanismandthinkingmuchofthemarketingoftheindustryandcommerceintheconditionofabolishaceschargesAndalsosolvetheproblemthatdomesticgasindustriesrelyonaccesscharge