友誼集團高級百貨業(yè)競爭策略研究.pdf

1、大連理工大學碩士學位論文友誼集團高級百貨業(yè)競爭策略研究姓名：李效軼申請學位級別：碩士專業(yè)：工商管理指導教師：蘇敬勤20061125友誼集團高級百貨業(yè)競爭策略研究TheCompetitiveTacticofFriendshipGroupinHyperclassDepartmentStoresAbstractBasedonmanyyearsdevelopmentbyFriendshipShoppingCenterandothersubsid

2、iary’s，DalianFriendshipCrouphassetupasystematicandreenablebusinessmanagementsystemgainedahighreputationinhyperclassdepartmentstoresinDalianSofarthegrouphas4hyperclassdepartmentstoresAlongwiththeincreasingofresidentialann

3、ualincome，theChinaconsumercapabilityandconsuminggradeincreasingaswellthereforeChinaretailmarketobtainsabigdevelopmentinrecentyearsHoweverbecausethefullyopeningofChinaretailmarket$omeregionalleadercompaniesgainedagreatdev

4、elopmentthemfore，themarketbecomesmorecomplexSinceyear2004manyretailergiantsacceleratedtheirdevelopmentstepinDalianthecompetitionbecomesmoreintensive，DalianIntimeDepartmentStore，TonOuowanStoreandmanyotherstoreshavealready

5、drawbackfiomDalianretailmarketAsaresultDashangGroupbecomestheleaderofDalianretailmarketMYKALandDalianNewWorldDepartmentStorealsogainabigporOonofhyperclassretailmarketFriendshipShoppingCenterisnOWfacingtheproblemonaddress

6、ing，suppliermanagement，humanresourcemanagementandsomebusinessmanagementruleswhicharenotsuitablefortheretailfranchisemanagementHyperclaasretailmarketbusinessisthemainbusinessandcashCOWforthecompany，itcontributesastablecas

7、hflowInrecentyearsthecompany’sgrowingWasslowdowninthismarketcompetitivecapabilitybecomesweakThereforesetupanefficientcompetitivetactic，improvecompetitivecapabilityisthetopurgentissueforthecompanyThroughtheanalysisoninsid

8、eandoutsideenvironmentofhyperclassretailbusinessfortheDalianFriendshipGroup，accordingtothemarkettrendcompetitionenvironmentresourceandcapabilityofthecompany，thispapertriedtorecommendapplicabletacticonfianchiseretailmanag

9、ementbrandmanagementmarketingmanagementsuppliermflnagementITmanagementandhumanreSORl_cemanagementtohelpthecompanyobtainsuptodatemanagememsystemiIlthesesubjects，andsetllpalongtermcompetitiveadvantageKeyWords：DepartmentSto