基于關聯(lián)規(guī)則挖掘算法的分析型CRM的設計與實現(xiàn).pdf

1、武漢理工大學碩士學位論文基于關聯(lián)規(guī)則挖掘算法的分析型CRM的設計與實現(xiàn)姓名：王先軻申請學位級別：碩士專業(yè)：機械制造及其自動化指導教師：郭順生20061101武漢理工大學硪士學位論文AbstractTheobjectofCRMisbuildingasystem，whichmadetheenterpriseacoordinateandbrandnewentityincustomerservicecompanycompetition，sale

2、andtechnologyendorsement，bringthepersistentcompetitiveadvantagetheCRMsystemisatypicalinteractionsystemwhichisthetotalsumofmanagementmethodofintegrationinformationtechnologyandapplicationsolutions，itisthesedesinformationt

3、echnologymethodandprocessinhelpingenterprisemanagecustomerrelation，alsoisthesoftwareandhardwaresystemforenterprisesale，customerserviceandworkflowautomationEnterprisehasaccumulatedlargequantitytransactiondata，becausetheyh

4、avebuiltinformationbuildingformanyyears。theyareeagertodrawthepotentialknowledgefromtheabundanttransactiondataSotheanalyticalCRMareresearchedbymanyresearchinstitutesThispaperiscomposedofsixchapters，Infirstchapter，givingth

5、eprojectresearchprocessandtheobjectaccordingtoCRMdefinitionandtheCRMresearchingdomesticandforeignsituationInthesecondchapter，theclassificationofCRMarediscussed，buildtheordinaryCRMmodelandtheanalyticalCRMmodel。Inthethirdc

6、hapter，databaseanddataminingarediscussed，buildtheCRMmodelbasedondatamininginthefoundationonanalyzingtheFayyadmodelandCRISPDMmodel，anddesigntheprocessofAprioralgorithmInthefourthchapter，analyzingthecomponenttechnologyofJ2

7、EEtechnologystandard，andbuildtheanalyticalCRMframebasedonJ2EEtechnology，hltllefifthchapter，providingthedesignofanalyticalCRMbasedonStruts‘frameapplyingwithMVCmodelandgivethefunctionalrequirement，buildtheanalyticalCRMsyst

8、emmodelindetailsusingUMLDesignthewholesystemdataflowandbuildtheCRMdatabaseFinally，givetheimplementationofCRMrelyingonstrutsflame。Inanalyticalmodelblockdrawingtheassociationrulebetweenproductandsaleregionfromsaletransacti