牡丹江電力公司發(fā)展戰(zhàn)略研究.pdf

1、IIIIIllllll／llqll!Ul／／lllHIIIIIIIIIIIIllY1437741分類號：UDC：密級：編號：工商管理碩士(MBA)學(xué)位論文牡丹江電力公司發(fā)展戰(zhàn)略研究碩士研究生指導(dǎo)教師學(xué)位級別學(xué)科、專業(yè)所在單位論文提交日期論文答辯日期學(xué)位授予單位：趙炳良：楊栩教授：工商管理碩士(MBA)：工商管理碩士(MBA)：牡丹江電力公司：2008年5月：2008年6月：哈爾濱工程大學(xué)哈爾濱工稗大學(xué)工商管理碩士學(xué)位論文Abstract

2、Since1997，China’Spowerindustryhasenteredtheseparationofgovernmentfromenterprises，andgraduallytransitiontoamarketeconomyandithasenteredthemarketorientedreformstageWiththedeepeningofthepowerindustryreformcarriedout，thepowe

3、rindustryhasformedadiversityofinvestors，manydo—patternSomeindependentpowercompanieshaveappearancetheelectricitymarket，andgraduallybecomethemainofmarketcompetitionInthefiercecompetitiveenvironment，Mudanjiangpowercompanies

4、needforindepthreflectionandanalysisinordertocontinuouslydevelopandgrowandmadesomedevelopmentstrategyThispaperissupportedbycase，whichwedividedintotwopartsThefirstpartnamedcase，mainlydescribedtheoverviewandthedevelopmentpr

5、ocessofPowerCompanyinMudanjiang，andintroducedthecompanyscurrentbusinessdevelopmentanditsfuturedifficultiesorproblemsprobablyfacedrespectivelyThesecondpartnamedcaseanalysis；firstofall，thesuccessfactorsofthecompanywereanal

6、yzed，andthenusedthestrategicmanagementandrelatedtheorytoanalysisthecompanysinternalandexternalenvironmentindetail，SOtheproblemsuchasthenotstrongcorecompetencecapacity，toobigorganizationinadequatecapacityforindependentinn

7、ovationandsupposingpersonnelFinally，theauthorputforwardthecompanyshouldbediversifieddevelopment，brandbuildingandhumanresourcesstrategyforachievethedevelopmentgoalagainsttheproblemsthatexistinthecompanythengiventheprotect

8、ionmeasure，Includingstrengtheningmanagementofproductionsafetyandimprovethecorporategovernancesystemimprovetheimplementation，strengthencapitaloperations，strengthenmanagement，andcreateafirst—classbrandandSOon，allofthissupp