聯(lián)邦快遞swot分析畢業(yè)論文外文翻譯2篇

1、<p><b>　　英文文獻(xiàn)資料（一）</b></p><p>　　FedEx Corporation SWOT Analysis</p><p>　　FedEx offers overnight courier services, freight services, logistics solutions, and business support ser

2、vices. It operates the world's largest express transportation company. FedEx has a strong brand image. During 2009, the company was named the Fortune's sixth best admired company all over the world. Strong brand

3、image besides driving domestic revenues, facilitates international expansion. However, the company is threatened from the growing popularity of internet, which could affect the mail vo</p><p>　　1.Strengths&l

4、t;/p><p>　?。?）Strong brand image</p><p>　　FedEx has a strong brand image. It is amongst the most recognized names in the globe express delivery services segment. For instance, during 2009, the comp

5、any was ranked seventh in FORTUNE magazine’s “World’s Most Admired Companies” list, the eighth consecutive year the company has been ranked in the top ten on the list. In addition, FedEx continued to be rank highest in c

6、ustomer satisfaction in the University of Michigan Business School National Quality Research Center’s American Customer Satis</p><p>　　The company operates its four business segments under the FedEx brand na

7、me: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. FedEx promotes its brand through print and broadcast advertising, corporate sponsorships, and special events. The company's advertising and promotio

8、n expenses were $379 million in FY2009, $445 million in FY2008, and $406 million in 2007.The company's strong brand image drives its retail business.The strong brand image besides driving domestic revenues, facil<

9、/p><p>　?。?）Large scale of operations</p><p>　　FedEx provides transportation, e-commerce, and business services.The company operates through four business segments: FedEx Express, FedEx Ground, Fed

10、Ex Freight, and FedEx Services.</p><p>　　FedEx Express is one of the largest express transportation companies, engaged in packages and freight deliveries throughout the US and to more than 220 countries worl

11、dwide. FedEx Express has an integrated global network, comprising 57,000 drop-off locations, 654 aircraft, and 51,000 vehicles and trailers. FedEx Ground Package Systems (FedEx Ground) serves customers in the North Ameri

12、can small-package market, focusing primarily on business and residential delivery of packages weighing up to 150 p</p><p>　　FedEx Freight provides regional next-day and second-day and interregional less-than

13、-truckload (LTL) freight services. FedEx Freight operates approximately 59,000 vehicles across 480 service centers. To provide FedEx Home Delivery service, FedEx Ground leverages its existing pickup operation, and hub an

14、d line haul network. FedEx Home Delivery's operations are often co-located with existing FedEx Ground facilities to achieve further cost efficiencies.</p><p>　　FedEx Services is a provider of document so

15、lutions and business services. It offers access to technology for copying and printing, professional finishing, document creation, internet access, computer rentals, video conferencing and direct mail, web-based printing

16、, and the full range of FedEx day-definite ground shipping and time-definite global express shipping services.</p><p>　　FedEx's large scale of operations and ensuing benefits enable it to serve a broad

17、customer base, which improves its revenue generating capacity.</p><p>　　2.Weaknesses</p><p>　?。?）Dependence on the US market</p><p>　　Although FedEx has expanded to other internatio

18、nal regions, it still depends on the US market for majority of its revenue. The company generated almost 73% of its revenue from the US market during FY2009. This high dependence on the US could have a dampening effect o

19、n the company's revenues if the economy and/or the company's sales in the US do not grow as expected. Furthermore, the concentration of operations in this area increases the company's exposure to country spec

20、ific factors such as labo</p><p>　　Weakening financial performance</p><p>　　FedEx has recorded weak financial performance in FY2009. The revenues of the company declined by 6.5% from $37,953 mil

21、lion in FY2008 to $35,497 million in FY2009. In addition, there has been a significant decline in revenues from its key segments in FY2009. For instance, the revenues from the FedEx Express segment declined by 8.4% compa

22、red to FY2008. Similarly, the revenue from the FedEx Freight segment and FedEx Services segment declined by 10.5% and 7.5%, respectively, in FY2009.</p><p>　　The profitability position of the company also de

23、clined significantly. FedEx recorded an operating profit of $747 million during FY2009, a decrease of 64% compared to FY2008. The net profit was $98 million in FY2009, a decrease of 91.3% compared to FY2008. Further, the

24、 operating margin of the company declined from 5.5% in FY2008 to 2.1% in FY2009; and net margin declined from 2.9% in FY2008 to 0.3% in FY2009. The company’s return on assets also declined from 4.4% in FY2008 to 0.4% in

25、FY2009.</p><p>　　A continuation of this trend will reduce availability of resources to pursue growth plans and diminish investor confidence.</p><p>　　3.Opportunities</p><p>　?。?）Int

26、ernational expansion</p><p>　　FedEx has been taking initiatives to expand its international presence, especially in key markets such as China, India, and Europe. During 2007, the company made several acquisi

27、tions in these markets, in order to generate long-term growth, productivity, and profitability. For instance, FedEx Express acquired its Indian service provider, Prakash Air Freight (PAFEX), for $30 million. PAFEX, a pri

28、vately-held company, was one of the largest domestic express companies operating in India, with more th</p><p>　　In addition, the company has started next-morning domestic delivery service in China, which is

29、 available in more than 40 cities and counties throughout the country.The new China domestic service is supported by a money-back guarantee and real-time package status tracking. Further, FedEx Express has launched a ded

30、icated direct flight between Manchester in the UK and the US.</p><p>　　The company's expansion initiatives will enable the company to expand its global reach and reduceits business risks related to the U

31、S market.</p><p>　?。?）Expanding Chinese market</p><p>　　FedEx has been increasingly focusing on the Chinese market, one of the key growth markets in Asia. China has continued to dominate the Asi

32、an region in terms of activity and growth. According to Datamonitor, the Chinese air express market is expected to grow at about 34%, thrice the global average of about 11% during 2005. Moreover, it is predicted that Chi

33、na would become the sixth largest express market in 2010. In addition, according to the American Institute of Aeronautics and Astronautics' fo</p><p>　　The company has significant operations in China. It

34、 operates an Asia Pacific hub at the Guangzhou Baiyun International Airport in Southern China to leverage the fast-growing China and Asia Pacific markets. Further, In 2007, FedEx signed a lease with Hangzhou Xiaoshan Int

35、ernational Airport opening its Chinese transfer centre in the city, which can sort up to 9,000 packages per hour. Further in 2007, the company purchased Tianjin Datian W. Group's (DTW Group) 50% share of the FedEx-DT

36、W Internation</p><p>　　The company, with its increased focus, is well positioned to benefit from the growing Chinese market.</p><p>　?。?）Growing global transportation services industry</p>

37、<p>　　The transportation services industry, primarily comprising of freight transportation by road, rail, air, and marine, witnessed stronger growth during 2004-08. This industry generated total revenues of $2,965

38、.6 billion in 2008, representing a compound annual growth rate (CAGR) of 6.3% for the period spanning 2004-08. In 2013, the industry is forecast to have a value of $3,252.1 billion, an increase of 9.7% since 2008.The tra

39、nsportation services industry's production volumes increased at a CAGR of</p><p>　　FedEx offers freight and logistics services. An expanding end market is likely to drive the demand for the company's

40、 services.</p><p><b>　　4.Threats</b></p><p>　?。?）E-substitution</p><p>　　FedEx faces its biggest ever threat from the growing popularity of internet. In recent years,ele

41、ctronic email has more or less replaced the postal letter as a means of communication. Advances such as free email services, wireless broadband, and text messaging (SMS) are adversely affecting traditional mail services,

42、 especially in urban areas. The postal mail business delivers information such as letters and bank statements as well as printed matter such as direct mail and periodicals, which can n</p><p>　?。?）Intense co

43、mpetition</p><p>　　FedEx competes with many companies and services on a local, regional, and international level.The transportation and business services markets are both highly competitive and sensitive to

44、price and service, especially in periods of little or no macro-economic growth. Some of the company’s competitors have more financial resources which enables them to raise capital more easily. The competition has led to

45、a very competitive pricing environment within the industry. If the pricing environment becom</p><p>　　英文文獻(xiàn)中文翻譯（一）</p><p>　　09012636 王明俊</p><p>　　聯(lián)邦快遞SWOT分析</p><p><

46、;b>　　來(lái)源：物流運(yùn)輸焦點(diǎn)</b></p><p>　　作者：Cannons Kempton</p><p>　　出版時(shí)間：2010年05月</p><p>　　聯(lián)邦快遞提供的快遞服務(wù)，貨運(yùn)服務(wù)，物流解決方案，以及業(yè)務(wù)支持服務(wù)。它經(jīng)營(yíng)著世界上最大的快遞運(yùn)輸公司。聯(lián)邦快遞有一個(gè)強(qiáng)大的品牌形象。在2009年，公司被評(píng)為“財(cái)富”第六屆世界各地最尊敬的公

47、司。除了推動(dòng)國(guó)內(nèi)收入，強(qiáng)大的品牌形象，有利于國(guó)際擴(kuò)張。不過(guò)，該公司的威脅是互聯(lián)網(wǎng)的日益普及，這可能會(huì)影響郵件數(shù)量，從而降低本集團(tuán)的收入。</p><p><b>　　1.優(yōu)勢(shì)</b></p><p>　?。?）強(qiáng)大的品牌形象</p><p>　　聯(lián)邦快遞有一個(gè)強(qiáng)大的品牌形象。在全球快遞服務(wù)分部這是其中最知名的品牌。例如，在2009年，該公司被排

48、在第七位，在“財(cái)富”雜志的“全球最受贊賞的公司”排行榜中，連續(xù)第八年，該公司排名前十名。此外，在密歇根商學(xué)院的國(guó)家質(zhì)量研究中心的美國(guó)客戶對(duì)快遞滿意度指數(shù)中聯(lián)邦快遞繼續(xù)擁有排名最高的客戶滿意度。同時(shí)該公司于2010年3月在“財(cái)富”雜志公布的一項(xiàng)調(diào)查，被評(píng)為世界排名前20位最受尊敬的公司。在“財(cái)富”企業(yè)聲譽(yù)其年度報(bào)告，聯(lián)邦快遞作為第13屆最受尊敬的公司。</p><p>　　該公司經(jīng)營(yíng)四大業(yè)務(wù)板塊下的FedEx品牌名

49、稱(chēng)：聯(lián)邦快遞，聯(lián)邦快遞地面，聯(lián)邦快遞貨運(yùn)，聯(lián)邦快遞服務(wù)。聯(lián)邦快遞通過(guò)印刷和廣播廣告，企業(yè)贊助和特別活動(dòng)，促進(jìn)其品牌宣傳。公司的廣告及宣傳開(kāi)支分別為2009財(cái)年3.79億美元在，2008財(cái)年4.45億美元，2007年4.06億美元。強(qiáng)大的品牌帶來(lái)了收入的巨大收益，促進(jìn)了國(guó)際擴(kuò)張。</p><p><b>　?。?）規(guī)?；?jīng)營(yíng)</b></p><p>　　聯(lián)邦快遞提供運(yùn)輸

50、，電子商務(wù)和商務(wù)服務(wù)。公司經(jīng)營(yíng)四大業(yè)務(wù)：聯(lián)邦快遞，聯(lián)邦快遞地面，聯(lián)邦快遞貨運(yùn)，聯(lián)邦快遞服務(wù)。</p><p>　　作為聯(lián)邦快遞運(yùn)輸公司之一的聯(lián)邦快遞是世界上最大的快遞運(yùn)輸公司，在美國(guó)各地和全球220多個(gè)國(guó)家從事包裹和貨運(yùn)交付。聯(lián)邦快遞有一個(gè)綜合的全球網(wǎng)絡(luò)，其中包括57,000落客地點(diǎn)，654架飛機(jī)，51,000車(chē)輛和拖車(chē)。聯(lián)邦快遞地面的包管理系統(tǒng)（聯(lián)邦快遞地面）的客戶提供服務(wù)，在北美小包裝市場(chǎng)，主要側(cè)重于商業(yè)和住

51、宅交付重達(dá)150磅的包裝。聯(lián)邦快遞地面開(kāi)展經(jīng)營(yíng)活動(dòng)，主要是通過(guò)22,500業(yè)主經(jīng)營(yíng)的車(chē)輛和31,500公司自備拖車(chē)。</p><p>　　聯(lián)邦快遞貨運(yùn)提供區(qū)域的第二天到達(dá)和區(qū)域間的低于零擔(dān)（LTL）貨運(yùn)服務(wù)。聯(lián)邦快遞在480服務(wù)中心貨運(yùn)業(yè)務(wù)車(chē)輛約59,000輛。為了提供聯(lián)邦快遞送貨上門(mén)的服務(wù)，聯(lián)邦快遞地面充分利用其現(xiàn)有的拾取操作和輪轂和長(zhǎng)途運(yùn)輸網(wǎng)絡(luò)。聯(lián)邦快遞送貨上門(mén)的業(yè)務(wù)通常在同一地點(diǎn)與現(xiàn)有的聯(lián)邦快遞地面設(shè)施，以

52、實(shí)現(xiàn)更多的成本效益。</p><p>　　聯(lián)邦快遞服務(wù)是一個(gè)文件解決方案和業(yè)務(wù)服務(wù)的供應(yīng)商。它提供復(fù)印和打印技術(shù)，專(zhuān)業(yè)整理，文檔的創(chuàng)建，互聯(lián)網(wǎng)接入，電腦租賃，視頻會(huì)議和直郵，基于Web的打印，和全方位的聯(lián)邦快遞天定的地面運(yùn)輸及準(zhǔn)時(shí)的全球快遞航運(yùn)服務(wù)。</p><p>　　聯(lián)邦快遞的大規(guī)模的業(yè)務(wù)和所帶來(lái)的益處，使其能夠服務(wù)于廣泛的客戶群，從而提高其創(chuàng)收能力。</p><p

53、><b>　　2.劣勢(shì)</b></p><p>　?。?）對(duì)美國(guó)市場(chǎng)的依賴(lài)</p><p>　　盡管聯(lián)邦快遞已經(jīng)擴(kuò)大到其他國(guó)際區(qū)域，但它仍然依賴(lài)于美國(guó)市場(chǎng)的絕大部分收入。該公司在2009財(cái)年產(chǎn)生近73％的收入來(lái)自美國(guó)市場(chǎng)的。公司的收入對(duì)美國(guó)的依賴(lài)，可以有一個(gè)緩沖作用。此外，在以下方面提高公司的風(fēng)險(xiǎn)：國(guó)家的特定因素，如罷工，經(jīng)濟(jì)狀況的變化以及最重要的是，其他競(jìng)爭(zhēng)者

54、在市場(chǎng)上日益激烈的競(jìng)爭(zhēng)集中操作。</p><p><b>　　（2）弱化財(cái)務(wù)表現(xiàn)</b></p><p>　　聯(lián)邦快遞在2009財(cái)年的財(cái)務(wù)表現(xiàn)疲弱。該公司的收入下降了6.5％，從2008財(cái)年的37953百萬(wàn)美元降到2009財(cái)年的35497百萬(wàn)美元。此外，出現(xiàn)了顯著下降，收入在2009財(cái)年的關(guān)鍵環(huán)節(jié)。例如，聯(lián)邦快遞分部的收入相比2008財(cái)年下降了8.4％。同樣在2009

55、財(cái)年，從聯(lián)邦快遞貨運(yùn)段和聯(lián)邦快遞（FedEx）服務(wù)業(yè)務(wù)的收入下降了10.5％和7.5％。</p><p>　　公司的盈利能力也有所下降顯著。聯(lián)邦快遞在2009財(cái)年錄得經(jīng)營(yíng)溢利7.47億美元，到2008財(cái)年相比減少了64％。凈利潤(rùn)為2009財(cái)年的9800萬(wàn)美元，相比2008財(cái)年減少了91.3％。此外，該公司的經(jīng)營(yíng)利潤(rùn)率從2008財(cái)年的5.5％下降至2.1％，在2009財(cái)年和凈利潤(rùn)率從2008財(cái)年的2.9％下降到0.

56、3％，在2009財(cái)年。該公司的資產(chǎn)收益率也從2008財(cái)年的4.4％下降至2009財(cái)年的0.4％。</p><p>　　這一趨勢(shì)的延續(xù)會(huì)減少可用的資源，片面追求經(jīng)濟(jì)增長(zhǎng)計(jì)劃，并削弱了投資者的信心。</p><p><b>　　3.機(jī)會(huì)</b></p><p><b>　　（1）國(guó)際擴(kuò)長(zhǎng)</b></p><

57、p>　　聯(lián)邦快遞已采取措施，以擴(kuò)大其在國(guó)際上，尤其是在中國(guó)，印度和歐洲等主要市場(chǎng)。于2007年，公司在這些市場(chǎng)中，提出了若干收購(gòu)，以產(chǎn)生長(zhǎng)期的增長(zhǎng)，生產(chǎn)力和盈利能力。例如，聯(lián)邦快遞收購(gòu)了它在印度的服務(wù)提供商，普拉卡什空運(yùn)貨物（PAFEX）的，3000萬(wàn)美元。 PAFEX，是一家私人持有的公司，是國(guó)內(nèi)最大的快遞公司在印度，有超過(guò)384個(gè)辦事處和服務(wù)站近4400個(gè)目的地。</p><p>　　此外，該公司已開(kāi)始

58、在中國(guó)超過(guò)40個(gè)城市和縣提供次日達(dá)國(guó)內(nèi)配送服務(wù)。在中國(guó)有資金回流和實(shí)時(shí)跟蹤的保證。此外，聯(lián)邦快遞公司已經(jīng)推出了一個(gè)專(zhuān)門(mén)在英國(guó)曼徹斯特和美國(guó)之間的直飛航班。該公司的擴(kuò)張計(jì)劃將使該公司擴(kuò)大其全球影響力和美國(guó)市場(chǎng)的業(yè)務(wù)風(fēng)險(xiǎn)。</p><p>　　聯(lián)邦快遞已經(jīng)越來(lái)越重視在作為亞洲市場(chǎng)增長(zhǎng)最快的中國(guó)市場(chǎng)上。中國(guó)已經(jīng)持續(xù)占據(jù)亞洲經(jīng)濟(jì)增長(zhǎng)的寶座。根據(jù)Datamonitor的數(shù)據(jù)，在2005中國(guó)航空快遞市場(chǎng)預(yù)計(jì)將增長(zhǎng)約34％，約

59、全球平均水平11％的的三倍。此外，預(yù)計(jì)在2010年，中國(guó)將成為全球第六大快遞市場(chǎng)。此外，根據(jù)美國(guó)航空和航天預(yù)測(cè)研究所，中國(guó)航空貨運(yùn)預(yù)計(jì)增長(zhǎng)到2020年的平均11.2％的速度增長(zhǎng)。</p><p><b>　?。?）拓展中國(guó)市場(chǎng)</b></p><p>　　公司擁有顯著的在中國(guó)的業(yè)務(wù)。在中國(guó)南方的廣州白云國(guó)際機(jī)場(chǎng)的亞太轉(zhuǎn)運(yùn)中心在充分利用快速增長(zhǎng)的中國(guó)及亞太地區(qū)市場(chǎng)。此外

60、，在2007年，聯(lián)邦快遞公司簽訂了租賃與杭州蕭山國(guó)際機(jī)場(chǎng)，開(kāi)設(shè)其中國(guó)的的轉(zhuǎn)運(yùn)中心城市，可分揀高達(dá)每小時(shí)9000包的快遞。此外，在2007年，該公司購(gòu)買(mǎi)了天津大田W.集團(tuán)的（DTW組）的聯(lián)邦快遞，大田國(guó)際，一個(gè)優(yōu)先快遞合資企業(yè)50％和大田集團(tuán)的國(guó)內(nèi)快遞網(wǎng)絡(luò)在中國(guó)約$400萬(wàn)美元的現(xiàn)金。此外，廣州白云機(jī)場(chǎng)的聯(lián)邦快遞轉(zhuǎn)運(yùn)中心于2009年開(kāi)業(yè)。這是該公司在美國(guó)以外最大的工廠。</p><p>　　公司，其增加的重點(diǎn)，可以

61、很好地受益于日益增長(zhǎng)的中國(guó)市場(chǎng)。</p><p>　?。?）全球運(yùn)輸需求不斷增長(zhǎng)</p><p>　　在2004-08年的運(yùn)輸服務(wù)行業(yè)，主要包括公路，鐵路，航空和海洋貨運(yùn)，見(jiàn)證了強(qiáng)勁的增長(zhǎng)。這個(gè)行業(yè)在2008年的總收入2,965.6億美元，期間跨越2004-2008年的復(fù)合年均增長(zhǎng)率（CAGR）為6.3％。在2013年，該行業(yè)預(yù)計(jì)將有3,252.1億美元，同比增長(zhǎng)9.7％，運(yùn)輸服務(wù)行業(yè)的生

62、產(chǎn)量增加，在2004-08年復(fù)合增長(zhǎng)率為5.7％，累計(jì)達(dá)到25,396.3億美元的貨運(yùn)音公里（FTK）在2008年。在2013年，業(yè)內(nèi)人士預(yù)計(jì)有量29,279.5十億FTK，自2008年以來(lái)增加了15.3％。</p><p>　　聯(lián)邦快遞提供貨運(yùn)及物流服務(wù)。不斷擴(kuò)大的高端市場(chǎng)驅(qū)動(dòng)的需求，為公司的服務(wù)是可能的。</p><p><b>　　4.威脅</b></p&

63、gt;<p><b>　?。?）E-替換</b></p><p>　　聯(lián)邦快遞面臨著有史以來(lái)最大的威脅來(lái)自互聯(lián)網(wǎng)的日益普及。近年來(lái)，電子郵箱更多或更少的取代郵政信作為通信手段。如免費(fèi)的電子郵件服務(wù)，無(wú)線寬帶，短信（SMS）的進(jìn)展造成不利影響傳統(tǒng)的郵件服務(wù)，尤其是在城市地區(qū)。郵政郵件業(yè)務(wù)信息，如字母和銀行對(duì)賬單，以及印刷品，如直郵和期刊，現(xiàn)在可以通過(guò)互聯(lián)網(wǎng)（例如，電子銀行等）可以

64、更快地訪問(wèn)。此外，第一類(lèi)郵件業(yè)務(wù)量也受到影響，電話，傳真機(jī)，和其他電子通訊。如果繼續(xù)用數(shù)字替代品取代傳統(tǒng)的郵件，郵件數(shù)量會(huì)減少，導(dǎo)致該公司收入下降。</p><p><b>　?。?）激烈的競(jìng)爭(zhēng)</b></p><p>　　聯(lián)邦快遞和很多本地、區(qū)域和國(guó)際水平競(jìng)爭(zhēng)者同時(shí)存在。交通和商業(yè)服務(wù)市場(chǎng)具有高度競(jìng)爭(zhēng)力和敏感的價(jià)格和服務(wù)，特別是在很少或沒(méi)有宏觀的經(jīng)濟(jì)增長(zhǎng)時(shí)期的許多公

65、司和服務(wù)競(jìng)爭(zhēng)。該公司的競(jìng)爭(zhēng)對(duì)手有更多的財(cái)政資源，使他們能夠更容易籌集資金。行業(yè)內(nèi)的競(jìng)爭(zhēng)導(dǎo)致了一個(gè)非常有競(jìng)爭(zhēng)力的價(jià)格環(huán)境。如果定價(jià)環(huán)境變得非理性的，它可能會(huì)限制，F(xiàn)edEx的能力，以維持或提高價(jià)格（包括燃油附加費(fèi)，在應(yīng)對(duì)不斷上漲的燃料成本），或維持或擴(kuò)大其市場(chǎng)份額。此外，保持著廣泛的服務(wù)組合，重要的是保持和吸引客戶。如果該公司的競(jìng)爭(zhēng)對(duì)手提供了更廣泛的服務(wù)，更有效地將他們的服務(wù)，它可能會(huì)阻礙，F(xiàn)edEx的能力，以維持或擴(kuò)大其市場(chǎng)份額。<

66、;/p><p><b>　　英文文獻(xiàn)資料（二）</b></p><p>　　Fred Smith and FedEx</p><p>　　In the 1960s, a man named Fred Smith of Yale University students whim, envisaged a College thesis on the o

67、vernight air express service. College professors has no impression of the concept, but now, the U.S. Federal Express Corporation The students create, business in more than 200 countries throughout the world, with more th

68、an 600 aircraft, about 90,000 trucks, and in employees worldwide, more than 250,000 employees, handled an average of 5 million shipments a day, the value of the company up to</p><p>　　FedEx did many things,

69、Smith has never been done, to be successful, he had to do a very big adventure. Inception of the company, his two sisters borrow money, hire a few aircraft, and then began to put into operation. I also admit that this is

70、 very crazy behavior, and more crazy is that he wanted to become the first successful man.</p><p>　　After the formal establishment of the company, Smith active efforts to fight for big clients, however, he s

71、uffered a series of failures, and is in of any difficult sinister environment front, he showed an indomitable fighting spirit, he successfully weathered the start-up period. As an employee of Federal Express said: "

72、In the first FedEx Founded in 2034, it would have been bankrupt five or six times, but Smith is reluctant to give up he never admit defeat, feelings for the future of unlimited c</p><p>　　Smith persistent at

73、titude largely successful from the character he had formed in the service of the United States Marine Corps. FedEx for exchange money, instead of the arms, legs, or life, "he said," I am always willing to take

74、risks, because failure is not in your life, you may encounter the worst things that I see very clearly. "</p><p>　　Ready to fight</p><p>　　Leaders arrive as the nation's largest overnig

75、ht courier company, he inevitably became the object of much criticism, he does not shy away to admit that he can not be in all the time all the things handled perfect, "we often make mistakes, to criticism. "Bu

76、t Smith is not these criticisms are troubled," within the FedEx this argument: these criticisms has provided us with a real opportunity to improve their work. whenever our customers made a mistake at work and</p&

77、gt;<p>　　In fact, we get a chance to learn how to do things better. "When one FedEx employees across the fence to throw a computer into the customer home video online exposure, Smith instead openly talk about

78、 it, and put it as a platform to learn to improve.</p><p>　　Smith recognized the right of the people to express their views, including criticism. But this does not mean that he will make concessions in the f

79、ace of these challenges, on the contrary, he was seen as an opportunity to learn. "People have the right to do that," Smith said, "We live in a free country, we can show the most natural, if they do, you c

80、an also learn a previously not aware of things."</p><p>　　Smith believes that his company has enough faith through the tough times, this moment will visit often. "I rarely see a business or a caree

81、r was smooth sailing." Smith said, "things are often full of twists and turns, it is inevitable to experience setbacks and failures, then you must determine which practices under the belief driven correct, what

82、 is the important thing, and insist on always. "</p><p>　　Fair with respect to people-centered</p><p>　　"The most important concept of the company is: staff, service and profits."

83、 Smith said, "If you are highly dependent on the services of the enterprise, from the first moment we must ensure that the employees of the enterprise has the right track, if you have not done to, you will be imposs

84、ible to achieve the desired height of the customer. "FedEx only the Smith one development to more than 200,000 employees, and he knows that the success of the company's own power alone can never be from the ver&

85、lt;/p><p>　　Marine Corps experience helped Smith to understand how to respect employees, "training a person to lead the rest of the population, the Marine Corps is the best classroom experience of my profo

86、und," Smith said. Smith has a good family background, and was educated at one of the nation's best universities, and his comrades in the Marines, he can not his upbringing, being "I was surrounded by a grou

87、p of blue-collar workers," he recalls. "At that time I was the platoon leader, I should be older than</p><p>　　During the Vietnam War, they live together, eat together, sleep together, and fight al

88、ongside Smith soon learned how to deal with the part of everyday people. "Therefore, different from most people, I have a different interpretation of these blue-collar workers, I understand their thoughts on things,

89、 the reaction of things. Based on this understanding, I will be fair to treat everyone." History Mies said.</p><p>　　Smith also learned in the Marines during a key courses. "You can not force peopl

90、e to do what you think is the right thing to do, you can guide them, can be fully empowered to make their own to make the right decision, but if you do not do this to create a cultural environment, then all the work just

91、 in 'chewing tongue ', only lip service. "Smith said," So you want to be serious this thing well: to ensure that the people who work with you can have a chance of success. "</p><p><

92、;b>　　Times</b></p><p>　　"After 'staff, service, profit' corporate philosophy and the continuous improvement of quality of service management system, the third part of the FedEx corporat

93、e culture focused on the change." Smith said, "time change, markets change, customers' needs change, and we therefore change. "Smith has led FedEx to become the giant of the industry, but it still main

94、tained a flexible and responsive organizational structure, able to adapt to the constantly changing market environment. The company has fa</p><p>　　Smith warned all entrepreneurs to go to learn history, to l

95、earn from previous experience, the trend in the past to find the law, and to capitalize on the future trend of change. "Especially developed in the network, you can easily get the knowledge you need to," Smith

96、said, "If such a good learning opportunities are not utilized, it would be an absolute tragedy.</p><p>　　The history of the development of enterprises in the United States, the federal express company i

97、s one of several of the fastest growing companies, is a representative of the enterprise pioneering spirit, innovation spirit. In December 1979 in the journal of happiness according to the federal express company is &quo

98、t;the most successful in the 70 s top ten enterprises" one. Say fedex is journal of representing the business management the best five companies in the "1981". Fedex also is known as "100 </p>

99、<p>　　Due to Fred Smith to mail the parcel "absolute sure overnight delivery anywhere in the world", a broad range of changes in corporate management and business opportunities became possible. These new c

100、hanges and global business opportunities has changed the business communities, and eventually will affect the balance of global economic power. Charismatic Fred Smith is the key factor for these global changes, he himsel

101、f for advocacy and established overnight Courier service is known as the "father"</p><p>　　In American corporate history, fedex is one of the biggest companies founded by venture capital, this make

102、s the success of the company a business miracle. The Memphis newspaper, an article entitled, "purple light shine on the earth," the article pointed out: "fedex's story, is full of ideal and impulse, ca

103、pital and the risk of enterprise growth story." Venture capitalists David silver said: "the federal express company is a miracle." A biographer says fedex is "one of the greatest entrepreneuria</p&