工商管理畢業(yè)論文外文翻譯---德國西門子公司核心競爭力探析

1、<p>　　畢業(yè)論文外文資料翻譯</p><p>　　題 目 創(chuàng)新管理永葆企業(yè)青春 </p><p>　?。聡鏖T子公司核心競爭力探析</p><p>　　學(xué) 院 管理學(xué)院 </p><p>　　專 業(yè) 工商管理

2、 </p><p>　　The Wall Street journal, 2008, 57(7): 41-43.</p><p>　　Eternal enterprise management innovation of youth</p><p>　　--Germany SIEMENS core competitiveness</p>

3、<p>　　Susan Daker</p><p>　　The Wall Street journal</p><p>　　Abstract Siemens is picked to unceasing development, an international reputation, and constantly promote enterprise's core

4、competitive ability, the system innovation of technology management, the innovative organization management, perfect management innovation talent management mechanism, these are the enterprise knowledge capital operation

5、 and content of the growing ability. This paper analyzes how to innovate the management of the construction of the core competitive power.</p><p>　　Key words core competitiveness; innovation; management<

6、/p><p>　　Germany SIEMENS (SIEMENS) Co., LTD is one of Europe's biggest electronics company, is one of the world's top ten electronic companies, is the world's fourth appliances manufacturers. Siemen

7、s company is the production of electronic and communication products, energy and industrial equipment, transportation and medical equipment integrated group company, business across Europe, the americas, Asia, Africa and

8、 Australia over 190 countries in the world, and with 39 factories, the production of househ</p><p>　　In 2004, Siemens company in the world "fortune 500 companies ranked first 21, annual operating income

9、 for 805.01 billion dollars.</p><p>　　A, Siemens brilliant innovation process</p><p>　　Siemens, founded in 1847, starting from the middle of the 19th century, along with the glorious throughout

10、the 20th century, to cross the vigour into the 21st century. Siemens is the Siemens - Hal verkhoyansk telegraph manufacturing company, is billed as the "father of Siemens" Werner von Siemens and his partner Joh

11、n George Hal, only 10 people of small business.</p><p>　　Werner von Siemens era is undertaking development of Siemens company glorious period. Siemens company because of Werner von Siemens inventions rapid s

12、uccess. Soon, Siemens embarked on the international development of company, 1850 in Britain, Russia, 1855 in 1858 respectively in Austria, setting up an overseas branch. In 1890, Werner von Siemens retirement, Siemens co

13、mpany employees, including more than 5,500 reach half working abroad. In 1892, Werner von Siemens in Berlin, died at the age of 76</p><p>　　Werner von Siemens died after, successively by three of his sons as

14、 corporate leaders. In 1897, the family enterprise restructuring is a joint-stock company, renamed "Siemens and Hal verkhoyansk joint-stock company". During the first world war, Siemens company lost almost all

15、of the overseas assets, Werner von Siemens three sons Carl f reed richie, Siemens will rebuild the company successfully. Carl f reed richie changed direction of management, the company will be focused on electrical engin

16、eer</p><p>　　Siemens has blessed by Carl reed, Siemens three brothers Ritchie the descendants of _ _ _, they are doctorate of technical experts and business management expert, adhere to develop new technolog

17、y and innovation development. After world war ii, Siemens company with "the krupp" concern jointly established the federal republic of Germany's first nuclear physics research institute to develop nuclear t

18、echnology. In 1953, Siemens has super purity silicon technology to develop the electronic technology</p><p>　　In 1982, Siemens company started in modern China, in Beijing representative office, then opened i

19、n guangzhou, Shanghai, shenyang and added three local office. Two years later, Siemens company and Beijing international technology cooperation center was established cooperative technology exchange training center in Be

20、ijing. In 1986, Siemens will be the world's most advanced numerical control system was introduced into China, with ordinary machine tools for leading products of Chinese manufacturers</p><p>　　Second, th

21、e innovation of management to promote their core competence</p><p>　　Winfrey harald and Gary hammel in classical "the core competitiveness of the company a first proposed" core competitiveness, sai

22、d: "the company is just like a tree, the trunk and several main branches are the core products, a slender twigs is business units, leaf, flower and fruit belong to the final product to provide nutrients and trees. T

23、he role of supporting the root is fixed the core competitiveness of the company. Siemens is the innovation management "for trees provide nutrients and suppor</p><p>　　including technological innovation

24、management, the innovative product management, management of innovative talents. Innovation is the further understanding of the development, innovation, development and sublimation aims to explore knowledge, promoting de

25、velopment, the premise is must have the correct thought method, scientific and realistic attitude, change new courage. Theoretically, innovation, a social demand, market demand is the tension, Second is the development o

26、f science and technology </p><p>　　1, Siemens heritage of innovation</p><p>　　In 1997, Siemens company publishes a book, the company called autobiography properties of the Siemens - 150 years, t

27、he splendid FengEr printed on a prologue, including such words: "in 1997, Siemens turned her first chapter in the history of 150 pages, it is a special moments in the history of celebration. Throughout the world, in

28、 the similar scale industry company, can enjoy so long and successful history of only a few a few home." Maintain and develop the Siemens by Werner von Siemens create te</p><p>　　Werner von Siemens life

29、 is brilliant, due to his outstanding contribution to humanity, is regarded as a European electrical world shining stars. Werner von Siemens, 1816 was born in hannover, as farmers to his parents for the university, livin

30、g, 18 Werner von Siemens into Berlin artillery school. During study period, Werner von Siemens namely began his invention. Admission to the next year, Werner von Siemens developed by his silver plated metal, the same fac

31、tory technology, by the German first </p><p>　　In 1892, Werner von Siemens died. His deathbed Werner von Siemens asked his children to insist on "year 20,000 invention innovation" and "the ben

32、efit of human society" and the policy of successful experience, insists on exploring new technology and innovation development. The 1936 Olympic Games, for the world of Siemens company producing the first frame cabl

33、e TV. In 1938, built the first image telephones and electron microscope. In 1953, Siemens has super purity silicon by the entire development</p><p>　　Siemens company always to the invention of technology inn

34、ovation in all the work of the first, attaches great importance to scientific development, and the continuous research into real productive forces. The invention of Siemens company in the book, you can see a series of Eu

35、ropean and world first: the first phone automatically switches, first long distance telephone, the first generator, the first electric locomotive, the first electronic microscope, the first type... According to statistic

36、s, </p><p>　　2, the Siemens technology innovation management</p><p>　　Core competence is the enterprise in the long-term operation of the formation, unique, dynamic ability, to support the enter

37、prise resources in the market of present and future development of sustainable competitive advantage, the core competitiveness of enterprise integrating resources and is the result of various aspects ability. Technologic

38、al innovation management aims to strengthen enterprise research and development (R&D). Enterprise is the source of enterprise development of R&D and the bas</p><p>　　Innovation is the main task for t

39、he management of innovation process management. Innovation process is generated from the innovation idea to innovation, product innovation to improve the innovation on the market after a series of activities and the logi

40、cal relationship. Innovation is the most complex kind of business processes and process, involving marketing, design, development, manufacture, management, finance, business strategy, etc. Technology and product innovati

41、on is the core concept of i</p><p>　　Siemens company realized: "in the continuous development of high technology, everything will soon be a thing of the past, only grasp the future, there is hope."

42、 To ensure that the new technology industries firmly seizing the initiative of Siemens company, the artificial intelligence, fusion, space technology, high-speed trains, solar energy utilization, such as optical technolo

43、gy research topic, strive for a breakthrough as soon as possible. The enterprise technological innovation, into the orig</p><p>　　Siemens company research and development work after the second world war was

44、once a pause. The Potsdam agreement will break and control of the German industry, scientific research and technological development activities. Until the late 1940s, a single field research and development work regularl

45、y to recover. Nonetheless, Siemens company must also provide according to regulations regarding the military research project progress and a detailed report. Because of the serious loss caused by war, Si</p><p

46、>　　Siemens technology innovation of significant advantage of all listed companies, the research projects have stressed the need to have high technical content, competitive, and thus develop developed passels suitable

47、for market needs, walking in the world frontier science and technology of new technology, new product. Siemens company in electronic technology developed in 1983, can the bulk production 256 1000 memory chip. In the mid

48、1990s, after the world top level to a success. And, through and IB</p><p>　　3, Siemens innovation organization management</p><p>　　Innovative organization management including organization innov

49、ation and innovation activities of the organization. Innovation organization and management of technology innovation and product innovation is the guarantee. Innovative organization management is based on human, material

50、 and financial resources, forming a new efficient allocation of common purpose, and make the organization of its members with the responsibility, right and interest relationship, its purpose lies in the reconstruction<

51、;/p><p>　　The concept of innovation of Siemens company as an innovative organization management. Concept is the forerunner of practice, new concepts, will have new practice, new development. Enterprise must hav

52、e the innovation practice must first innovation concept. Throughout the development process of Siemens company, the most prominent feature is the concept of innovation, and advanced the concept and consciousness. Werner

53、von Siemens proposed "to human society" the innovation idea, he said: "I choose </p><p>　　Siemens company adopted in favor of technological innovation in the overall structure and the organiza

54、tion USES tower centralized structure, internal structure by using mixed matrix subsidiary. The specific methods: a department to lead composition, marketing products and services for the sales, In the second set in fina

55、nce, logistics, personnel, products and support various Marketing Department. Marketing itself is a small and sound "sparrow", with various professionals. In order to accelerate </p><p>　　Siemens c

56、ompany in capital control on the market mechanism, follow to compress the cost. Siemens company adopts "the market price of the cost and mechanism, by cost price", "the tradition. When the market price, on

57、ly after the basic maximum compression cost will make a profit. Cost of compression technology innovation can sometimes be converted into innovative products and market. Siemens company, main measures of compressed cost

58、is equipped with "specialized committee," strategic procurement of</p><p>　　Siemens company in 1998 launch of the "TOP +" strategy, is the innovation of organizational management represen

59、tative's masterpiece, promoted by the technical innovation and improve the quality of products.</p><p>　　"TOP +" is "whole optimization process is the abbreviation of". The successful

60、 implementation of Siemens company with "the TOP +" strategy are directly related. "TOP +" strategic change the enterprise culture, reduce the number of poor operation department, improve the economic

61、 value of the company, to improve the company's position in the market, at the same time, through the measures to punish clearly makes the company to become a more effective to adapt to changing external conditions o

62、f ente</p><p>　　Siemens UDO company is used "TOP +" strategy achieved remarkable effect of the automotive sector. The 2000-2001 UDO company annual loss of 2.61 billion euros, Siemens company decide

63、d to implement "UDO company +" strategy. TOP, First, the company built for UDO 15 new department, and each department as a medium-sized company operation. 15 a department manager in r&d, production, logisti

64、cs and administration, material and information technology six aspects such as the target, and the cost of compre</p><p>　　One is the leadership and coordination. The measure embodies a kind of each accordin

65、g to his ability, cooperate mode of management. Employees and managers of the company are clear goal, their respective contributions to cooperate, unique target. Enterprise and employee relations is not only the employme

66、nt, and a mutual cooperative partnership. Managers should be assessment of leadership, and through the scorecard so that it becomes clear.</p><p>　　Second is the emphasis on product innovation. Sales of the

67、company from UDO r&d products in nearly three years.</p><p>　　Three it is to use scorecard assessment. To correctly appraise the leadership ability, Siemens company executes scorecard assessment system.

68、Scorecard of each department, financial analysis customer, processes and execution, aims to help confirm the daily business activities can be continuously monitored and evaluation measure. UDO company every 3 months will

69、 be 50 senior manager gathered by 20, internal auditors composition, there will be 15 assessment team evaluation results of the variables i</p><p>　　Four is to reduce costs. Siemens company that effective me

70、asures to reduce the cost, and not the purchase price to lower is better, but through innovation, or to stimulate sales, shorten the cycle of raw material supply, improve the efficiency and reduce labor, dissolve the hir

71、ed by the price drop caused by competition, the unfavorable factors to reduce costs. Cost is lower, the prices of the products, and the competitive enterprises earning bigger also.</p><p>　　Five is the sales

72、 incentive. Siemens company, whether in mature markets or face the new business opportunities, relative to the competition, it needs at least two times the sales increase to improve his position. Treat yourself as GaoChe

73、ng long company, the company is higher than average growth rate of the market, you have to reduce costs, to increase sales, to obtain continuous benefit growth.</p><p>　　Six is asset management. Asset manage

74、ment including fixed assets management and operation of capital management. In these two aspects, the emphasis on the working capital. Operating capital including reducing inventory and cost, unfinished projects have bee

75、n completed and the unsettled due receivables, etc.</p><p>　　Seven is the best practice. In the "TOP +" activities, Siemens company require employees themselves with the method of good experience t

76、o share. Every year, "the project" TOP +, organize everyone, exchange of experience, communicate the best practice experience and Shared.</p><p>　　Ate is determined. Each department with the world

77、with his strongest competition continuously, determine their learning model, to help establish clear goals and learn their strengths and make my own shortcomings.</p><p>　　Siemens UDO company (2001-2002 year

78、, will cost compressed 6%, saving 7 billion euros in 2003, and realize the profit return about 4 million euros. Siemens company "TOP +" strategy to stimulate creativity as a power of development, in order to ac

79、hieve customer expectations of productivity growth targets. At present, "TOP +" is the focus of the quality and innovation. In the "TOP +" of strategies for three years, Siemens company made brilliant

80、 achievements. In 2001, for example, sales rose 19 bill</p><p>　　Third, knowledge management is the management innovation</p><p>　　With the arrival of the new economy, knowledge management is di

81、fferent from traditional management mode and the more rapid creation new competitive enterprises can cause enterprise value, the great attention. With traditional method with traditional thinking to 5-8 years to finish,

82、in the digital age of resource integration and tools can be completed in about half a year, A traditional marketing strategies and implementation method of dozens of people need to work in marketing and promotion of e<

83、;/p><p>　　Knowledge of knowledge management is the management talent. Siemens company attaches great importance to talents, Werner von Siemens only in technical field, and made great achievements in personnel m

84、anagement, also left a pioneer footprint. He thinks "the enthusiasm of the employees is the foundation of successful companies," he introduced many advanced social welfare system, including the implementation o

85、f corporate pension in 1872, pension funds plan implementation "the pension system" and th</p><p>　　Siemens company can together various elite, and in the cooperation with others in the class, geom

86、etry, implementing strategic big battle, And to fully arouse each member's potential, creating a person's development opportunities. "People" scrupulous, Siemens, simple, direct, refused to buckish, att

87、ention, the German culture and style embeded in Siemens corporate culture, in treating employees work and life is the balance of the same earnest and lively, rigorous and humanity. First, Siemens compa</p><p&g

88、t;　　Siemens company pays attention to the stability of the work, respect and trust their employees on employees, long-term investment, long-term training, long-term employment. Company annual training costs nearly 800 mi

89、llion mark, the proportion of profits by as much as 20% of Siemens company, visible in staff training. Siemens company personnel training new staff training plan, training to employees retraining elite, covers business s

90、kills, communication and management ability of comprehensive tra</p><p>　　Four, the construction enterprise core competitiveness</p><p>　　Siemens company for a century and a half reveals that th

91、e development of construction enterprise core competitive ability, creative management is the key to support the strong multinational company real power source, the innovation of management that Siemens company has the w

92、orld first-class technical level and scientific management level. Siemens ag is born in the invention and innovation of enterprise. Innovation has become the core values of enterprise, enterprise culture become strong th

93、ick </p><p>　　The core competitiveness of enterprises is formed numerous factors, but the effect is mainly manifested in the "hardware" and "software" two aspects: one is the "hard&q

94、uot; refers to the enterprise is in the leading technology and innovation of rival innovation technology innovation products series, "Soft" refers to the enterprise is one of the leading rivals and stipulate in

95、 the organization and management innovation to identify specific forms of organization culture of management system. "Hardware"</p><p>　　Siemens is to reveal a "longevity" the secret of s

96、uccess in life. Enterprises are able to "longevity", is the enterprise can be maintained for a long time, and constantly improve the core competitive capacity of enterprises. Siemens company depends on the &quo

97、t;year 20,000 invention innovation" and "the benefit of human society" and the policy of successful experience, adhere to develop new technology and innovation to promote the enterprise core competitivenes

98、s. From the perspective of dialectics, e</p><p>　　The 21st century is the era of intellectual competition ", "competition between enterprises is the human resources destiny1 talents, especially the

99、 competition. Siemens company through the staff sincere cooperation, to develop their own enterprise staff belonging to the development of individual consciousness with enterprise fate closely together, make it become th