物流管理外文翻譯--國際貨運貨代企業(yè)經(jīng)營戰(zhàn)略分析及發(fā)展預測

1、<p>　　3450漢字,1963單詞,11300英文字符</p><p>　　本科生畢業(yè)設計 (論文)</p><p><b>　　外 文 翻 譯</b></p><p>　原 文 標 題International Freight Forwarding Business Strategy</p><p>　A

2、nalysis and Development Forecasts</p><p>　譯 文 標 題國際貨運貨代企業(yè)經(jīng)營戰(zhàn)略分析及發(fā)展預測</p><p>　作者所在系別經(jīng)濟管理系</p><p>　作者所在專業(yè)物流管理</p><p>　作者所在班級</p><p>　作 者 姓 名</p><p

3、>　作 者 學 號</p><p>　指導教師姓名</p><p>　指導教師職稱</p><p>　完 成 時 間2011年10月</p><p>　　注：1. 指導教師對譯文進行評閱時應注意以下幾個方面：①翻譯的外文文獻與畢業(yè)設計（論文）的主題是否高度相關，并作為外文參考文獻列入畢業(yè)設計（論文）的參考文獻；②翻譯的外文文獻字數(shù)是否

4、達到規(guī)定數(shù)量（3 000字以上）；③譯文語言是否準確、通順、具有參考價值。</p><p>　　2. 外文原文應以附件的方式置于譯文之后。</p><p><b>　　附件：外文翻譯原文</b></p><p>　　International Freight Forwarding Business Strategy Analysis and D

5、evelopment Forecasts</p><p>　　International freight forwarding is a service industry type, May 31, 1926 in Vienna was established International Freight Forwarders Associations (FIATA) as the United Nations a

6、 permanent advisory body and in the world's largest non-government and non-profit institutions, its international freight forwarding is defined as" according to the customer's instructions, and for the benef

7、it of our customers cargo doors to take people who are not their own carrier, freight forwarders can under these con</p><p>　　Although the international freight forwarding industry has been more than a hundr

8、ed years of history, but as the society's development, particularly the Internet-based rapid development of information technology and the development of modern logistics industry and gradually, the traditional inter

9、national freight forwarding industries are huge in Le challenges. As an international service industry, China's young, like international freight forwarding industry is inevitable to face this challenge </p>&

10、lt;p>　　1.China International Freight Forwarders formation and evolution of the industry.</p><p>　　(1) State monopoly stage </p><p>　　Before 1993, by the China Foreign Trade Transportation Cor

11、poration, the industry often talk about cum-Sinotrans (SINOTRANS) in the State monopoly of foreign trade policy under the protection of high transport.</p><p>　　(2) 1993-2000 phase of the carrier control the

12、 freight market</p><p>　　In the previous freight forwarding market from a monopoly to an open operation (but still strict limits on foreign-funded enterprises), the majority of domestic freight forwarding co

13、mpanies are setting up and development of this period, the total number has now more than in 2000, the market unprecedented prosperity. As the shipping market during this period did not fully open, but the reform and ope

14、ning up the economic growth to surge in import and export trade, the Chinese shipping market, dema</p><p>　　(3) 2000 division period</p><p>　　International shipping, international trade market,

15、standardize and improve the freight forwarding companies to face tough market conditions for survival began to reflect on and explore, by selling a bill of lading, reselling price difference, earn a commission profits ha

16、s passed, freight forwarding industry in the particular socio-economic background conditions, not experienced abnormal normal times and begin to self-adjust in the service Chuangxin, corporate restructuring, and so start

17、 its str</p><p>　　The initial structure of freight forwarding industry, largely by industry competitors, suppliers and demanders of the operation mode determined the structure extremely unstable, large-scale

18、 economic and technological change, and competitive conditions change , industry structure will change, the above process is well illustrated this point. </p><p>　　Second, international freight forwarding bu

19、siness of the current macro environment. </p><p>　　In the political and legal, economic, technological, cultural and many other macroeconomic factors, both Yin Su Guo Nei's freight forwarding industry w

20、ill produce effects, one is China's accession to World Trade Organization (WTO), a Shi Wei INTERNET representatives of information technology widely used. </p><p>　　Dialectical materialism demands that

21、we look at the issue from two aspects, for China's accession to WTO, we must see the threat, but also see the opportunities. </p><p>　　Threats: The main threats to competition concerns. Since WTO access

22、ion, China will gradually open freight forwarding market completely, to phase out the current foreign owned enterprise in China's restrictions on foreign freight forwarding companies in the Chinese market in direct c

23、ompetition with Chinese companies, their many years of management experience, strong capital, international network operations to the inevitable impact of domestic enterprises. But also to the more domestic enterprise<

24、;/p><p>　　Opportunities: The opportunities are mainly from the freight forwarding market size, its capacity will be with the WTO accession and to expand. Transport of goods and commodities exchange is reciproca

25、l conditions, cargo transport market is the needs of economy and trade on the basis of freight services produced. With the world economy, international trade is closely related to, when the economy is in a period of high

26、 growth, international trade will be a corresponding increase in freight market </p><p>　　On the Internet popularization of information technology, the impact of each industry would be far-reaching, though w

27、e say the future is the era of information, or can not see the whole picture. But for international freight forwarding business, at least in information technology greatly improved the efficiency (including services, man

28、agement and other aspects), while international freight forwarding companies to provide logistics enterprises are likely. </p><p>　　Third, the dynamic analysis of the industry </p><p>　　Freigh

29、t market is the contradiction between demand and supply of unity, the demand side for the majority of the freight service consumer, that is, customers, supply-side is the large number of freight companies, many companies

30、 are competitors in the industry. To win in business enterprises, in addition to analysis of large macroeconomic environment and its resources for corporate control must also be on the industry environment in which caref

31、ul analysis, to develop their own business strategies </p><p>　　(1) Customer demand unlimited scalability</p><p>　　As in the past had not been tracking some of the flow of goods and the demand f

32、or information has now become the owner choose one of the main conditions for freight services. A need to satisfy customers, and will generate new demand, the cycle, as the freight company to develop new services to meet

33、 the increasing needs of customers. </p><p>　　(2) The multilevel nature of customer needs</p><p>　　The needs of our customers ability to pay in a certain shape under such conditions, it is impos

34、sible for their various needs are met, need to ability to pay, objective conditions may be, there is the progressive realization of priorities, which is the multilevel nature of customer needs. For example, low tariff an

35、d exporters stressed the guarantee of accommodation, while the importer may pay more attention to the arrival of services such as clearance capacity, arrange inland transportation costs</p><p>　　(3) Customer

36、 needs can be induced</p><p>　　Customer demand produces some basic, some are induced by the outside world, the impact of freight business marketing, inspiration and other social communication needs of custom

37、ers will change or transfer, at this point, of the client's needs is a flexible, enterprise through appropriate marketing channels, the right influence and guide customer needs, potential customers may become a reali

38、ty customers. </p><p>　　(4) The dispersion of freight market customers</p><p>　　State-owned foreign trade enterprises as domination was gradually broken, a large number of small and medium manu

39、facturing enterprises, private enterprises, foreign investment or domestic-owned enterprises can operate independent import and export business, customer ba. This requires cargo canvassing businesses should adopt a flexi