12461.網(wǎng)絡(luò)設(shè)計(jì)師品牌零售導(dǎo)購模式的探索——以d2c設(shè)計(jì)師集成平臺為例

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3、系徐律網(wǎng)絡(luò)設(shè)計(jì)師品牌零售導(dǎo)購模式的探索[Abstract]Intheearlystageoftheplannedeconomicsystem，thedevelopmentstructureofGarmentRetailingwasformerdepartmentstoreastheleadingandthengraduallyevolvedintoavarietyofclothingretailformatmodecoexistence

4、systemAlongwiththerapidraiseoftheretailnetworkintheglobalscopeandthesaturatedreallifestoreretail，networkclothretailindustryhasdevelopedrapidlyWiththepopularityofecommerce，studiesonthedevelopmentofnetworkretaildevelopment

5、inrecentyearsaregraduallyincreasingtheseyears，yetthestudiesonthenetworkclothretailindustry，especiallyonthenetworkdesignerclothingretailplatformarenottoomuch，nottocounttheanalysisoftheadvantagesanddisadvantagesofthisbusin

6、essmode，thecatalogofdesignstylesandthepositioningofthecustomersThispaperwilluse”networkclothretailingmodel”，”originaldesigners”astheresearchobjectstostudyverticalmarketsegments，whichalsomadethispaperfeaturesoftimeandlead

7、ingedgeHangzhou，knownasthe”capitalcityofelectroniccommerce”，themanmadefestivalssuchas”shuangshiyi”，”shuangshier”asaconsumptionphenomenon，acceleratedthedevelopmentofclothingretailnetworkUsingthenewbusinessmodelnetworkD2Cp

8、latformasacasestudyhere，thispaperbreaksthetraditionalB2C，C2C，B2Bmodel，anditwillforthefirsttimeintroducingmainsourceofclothingproductdesignergroupintotheecommerceplatformconnectingoriginaldesignersandusersseamlesslyusing”

9、tailordesigners”insteadof”competition”，andintroducing”020onlinebookinp，storesfitting”conceptSOastoexploretheclothingretailnetworkbusinessmodelinnovation，exploringthedevelopmentpathofonlineapparelretailindustryforthefutur