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1、RESEARCHONTHELEGALISSUESRELATEDTOTHECOMMERCIALIZATIONOFPERSONALITYRIGHTSADissertationSubmittedtotheGraduateSchoolofHenanNormalUniversityinPartialFulfillmentoftheRequirementsfortheDegreeofMasterofLawByChenQingqingSupervis

2、or：Associate—ProfZhangLeMay，2015ABSTRACTAccordingtotraditionaltheoryincivillawPersonalityfightsareexclusivefightsonlybysubjectsofrights，whichcannotbetransferredandinherited，itsobjectisonlytoprotecttherightsofpeoplepurely

3、spiritualpersonalitycategoryinterestsButwiththedeepeningofthemarketeconomytheprogressanddevelopmentofscienceandtechnologymassmedia，moreandmoreattentiontotheinterestsoftheoperatorsofgoodsandpropertyrightsholderstoidentify

4、inherentpersonalitypersonalityidentificationphenomenonisthegrowingnumberofcommercialexploitation，Thefirstpartofthedefinitionofpersonalityrightinlawtobeintroducedbytheconceptofinterpersonalityrights，moralrights，andtheclas

5、sificationofpersonalityrightsandpropertyrelationsanalysis，pointoutthetrendofeconomicbenefitshasthefightpersonalityisreceivingincreasingattentionThesecondpartofthecommercializationofthedifferentaspectsofpersonalityfightfo

6、radetailedexplanation，thissectionspecificallyincludingthefighttocommercializepersonalitydevelopmentcourse，thenatureofthesubject，connotation，object，peopleontherightpersonalitytohaveacomprehensiveunderstandingofcommerciali

7、zationThethirdpartanalyzesthelegitimacyfromthreebasicpersonalityrightscommercialization，whichspecificallyincludessocialbasis，thetheoreticalbasisofpersonalityfightsandeconomiceffectsofcommercialization，whicheffectivelydem

8、onstratetheexistenceofmoralfightsandthedevelopmentofcommercializationoflegitimacyThefourthpartofthepersonalityrightcommercializationofprotectedmodelcomparativelawstudythispartofthedifferentwaystoprotectcommonlawcountries

9、andcivillawcountriesonthecommercializationofpersonalityfightswereintroducedinordertOcommercializeourpersonalityfightThefifthpartofthestatusquoofChina’Scivillawfortheprotectionofpersonalityfightscommercializationanalyzed，

10、thissectionrevealsthepersonalityofourexistinglawstoprotecttheexistenceoftherighttocommercializetheprosandcons，whichshowsourcurrentlegislationontheprotectionofpersonalityfightscommercializationThesixthpartofthecommerciali

11、zationofthePerfectionofmoralrightsprotectionmadetwecommendationsfromperfectfightlegalsystemandthemoralrightsinfringementremediescommercializationaspectswerediscussed，inordertocommercializeourlawsontheprotectionofpersonal

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