武威市農(nóng)產(chǎn)品營銷現(xiàn)狀調(diào)查分析.pdf

1、學 院： 院： 草地農(nóng)業(yè)科技學院 學 號： 11624710110716學生姓名： 學生姓名： 趙炯星 導(dǎo)師姓名 導(dǎo)師姓名：李彥忠學科名稱： 學科名稱： 農(nóng)村與區(qū)域發(fā)展論文題目： 論文題目： 武威市農(nóng)產(chǎn)品營銷現(xiàn)狀調(diào)查分析原 創(chuàng) 性 聲 明本人鄭重聲明： 本人所呈交的學位論文， 是在導(dǎo)師的指導(dǎo)下獨立進行研究所取得的成果。學位論文中凡引用他人已經(jīng)發(fā)表或未發(fā)表的成果、數(shù)據(jù)、觀點等，均已明確注明出處。 除文中已經(jīng)注明引用的內(nèi)容外， 不包含任何其

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4、on and Analysis on the current situation ofagricultural products marketing in WuweiAbstractWuwei is an important agricultural produce base in Province of Gansu, China. In recent years, Wuwei has been undergoing an agricu

5、ltural transformation and upgrading with its fast development of facilities and continuous increase of scale and outputof agricultural produce; however, Wuwei’s agriculture is also faced with various problems in its mark

6、eting. Based on the current situation of agricultural development and agricultural produce marketing in Wuwei City, this paper selects marketing theory of agricultural produce as its guide and analyzes the contradictions

7、 and problems in Wuwei’s marketing environment of agricultural produce through comparing the collected data and conducting the market research. The results are as follows.(1) From2010 to 2015, 751600 mu installment agric

8、ulture has been newly-builtin Wuwei, which is 7.61 times to it in 2010, that is 2 mu shed ; 142.34 acres of newcharacteristics of fruit industry base, the agricultural population per capita 1.05 acres,greenhouse 18.52 mi

9、llion mu, accounting for the province's 1/10; Cattle breeding66.52 million mu, accounting for about one-fifth of the province; wine grapes 25.95million mu, the province accounted for 84% and 15% of the country, the c

10、ity's percapita net income of farmers 2009 3972 yuan to 9834 yuan in 2015, an increase of97.2%; 5.35 billion yuan from the agricultural added value increased to 9.471 billionyuan, an increase of 77 percent, ranking t

11、he province's first cities and states, farmers'per capita net income 60% from the main mode of production. Wuwei has become animportant facility vegetables, meat production base and one of the ninegrape-producing