中國境內(nèi)國際性展覽會的拓展和運(yùn)營策略研究——以新能源行業(yè)展會為例.pdf

1、072025420林莉梅中國境內(nèi)困際件展覽會的拓展和運(yùn)營策略研究目錄目j錄1中文摘要2A】日ISTRACT3弓f言41國際展覽業(yè)的歷史與發(fā)展511展覽會的起源512國際展覽業(yè)的格局513中國國際性展覽會的發(fā)展62展覽的國際性趨勢與中國的機(jī)遇721國際性展覽會的定義和內(nèi)涵。722國際性展覽會發(fā)展的背景與必然性823中國發(fā)展國際性展覽會的意義924中國發(fā)展國際性展覽會的契機(jī)103國際性展覽會的項目拓展：新能源行業(yè)展覽會1331新能源及其戰(zhàn)略

2、重要性介紹1332新能源行業(yè)與展覽會15321中國發(fā)展新能源行業(yè)國際性展覽會的環(huán)境分析15322新能源市場前景分析1633展覽會項目的行業(yè)選擇19331行業(yè)與相關(guān)展覽會的關(guān)系19332產(chǎn)業(yè)因素對相關(guān)展覽項目的影響19333產(chǎn)業(yè)發(fā)展階段與展覽會的相關(guān)性204國際性展覽會運(yùn)營策略分析：新能源行業(yè)展覽會2241新能源展會發(fā)展?fàn)顩r分析2242國際性展覽會運(yùn)營策略分析23421積極培育展會品牌24422高度重視服務(wù)水平，提供全方位、專業(yè)化服務(wù)28

3、423整合資源，多方合作，優(yōu)勢互補(bǔ)，以合作求發(fā)展335結(jié)論。參考文獻(xiàn)。致謝38AbstractTheexhibitionindustryisseenasenvironmentfriendlyandhasbeenadrivingforcetotheeconomicdevelopmentItisplaying811increasinglyimportantroleallaroundtheworldChinaasa1atecomerofthe

4、internationalexhibitionindustryhasaverylargemarketpotentialempoweredbyitsrapideconomicgrowthWiththedevelopmentofChina’SexhibitionindustrylargenumbersofinternationalexhibitionsareheldinChinaInternationalexhibitionswitllla

5、rgescaleandindustryfocuswillbeapositivefactortothesubjectindustrytotheotherrelevantindustriesandtothelocaleconomyMeanwhile，thedevelopmentofanexhibitionisrelatedtothedevelopmentofthesubjectindustryNowadays，environmentprot

6、ection，energysavingandpollutioncontrolisbecomingmoreandmoreimportantThedevelopmentandapplicationofrenewableenergyisthecommoninterestsofallthecountriesThedevelopmentofthenewenergyindustryinvolvestheeconomicandnationalsecu

7、rityofallthecountriesanditinvolvestherealizationofsustainablegrowthofhumankindThus，theindustryisgainingsupportsfromthegovernmentsandgainingfundsfromvariouspartiesThenewcleanandrenewableenergyenjoysavastmarketandhighlyacc

8、eleratingdemandwhileitstechnologyisdevelopingrapidlyAsaplatformforexhibitingandcommunication，theinternationalexhibitionsareacceleratingthedevelopmentoftheglobalnewenergyindustryThispaperdiscussesabouttheessenceandcontent

9、softheinternationalexhibitionabouttheinevitabletrendofinternationalizationofexhibitions，andstudiesthesituationofinternationalexhibitionsinChinaThen，itprobesintotherelationshipbetweenthesubjectindustryandtheexhibitionAndi

10、talsohashadresearchesonthelifecycleofthesubjectindustryandthestatusoftherelevantexhibitions，basedonwhichthestrategyofdevelopinganewinternationalexhibitionprograminChinaisthenputforwardedBasedonathoroughanalysisoftheexhib

11、itionsinthenewenergyindustrythepaperalsogivessuggestionsontheoperationofaninternationalexhibitionandgoesintodetailsaboutthestrategiesinbrandingservicesandcooperationKeyWords：ChinaInternationalExhibition，NewEnergyIndustry