中國(guó)男性雜志探析——媒介市場(chǎng)細(xì)分下的雜志生存.pdf

1、Y953619後旦大學(xué)碩士學(xué)位論文學(xué)校代碼：10246學(xué)弓：032013030中國(guó)男性雜志探析——媒介市場(chǎng)細(xì)分下的雜志生存院系：新聞學(xué)院專業(yè)：傳播學(xué)姓名：李楊指導(dǎo)教師：孟建教授完成日期：2006年4月18日AbstractMen’smagazinehasbeenacceptedandconsideredtobeimportantbyChinesemagazinemarkettheseyears，whilewomen’smagazineh

2、asenjoyingsuccessforalongtimeBorninlater1990’，developingin2004andkeepingsilencein2005，men’smagazineisjustlikeafallingstarinChinesemagazinemarket，whichcontainsmuchunknowninsheenThisdissertationjuststartsfromTheoryofMarket

3、SegmentingbroughtforwardbyWendellSmith，inordertoresearchChinesemen’smagazinemarketThisdissertationiscomposedoffourmainchaptersItintroducesthegeneralsituationofforeignandnationalmen’smagazinesfirst，andanalysespredicamento

4、fChinesemen’smagazineThenitresearchestheexternalenvironmentandtargetreadersbyanalyzingconsumptionsocietymediasituationandsocialrankThisdissertationchoseMangazinesupportedbyNanfangWeekendasthecasestudyMangazine，whichclaim

5、s“elitelifestyle’’for“elite(men)”，developshealthilywhilemanyothermen’smagazinesdieorreformItshowstypicalcontentsofmen’smagazinebycasestudyandelucidates“visualtrend”＆“sexrelation”Meanwhileitgivessomeadvicesaboutbrandbuild

6、ingandpublicrelationactivitiesThisdissertationdiscussespossibilityandfeasibilityofChinesemen’smagazine，inordertodeepenmediamarketsegmenttheoryBesides，thisdissertationhasusedtwokindsofresearchmethods：interviewandcontentan