私藏酒窖商業(yè)計(jì)劃書

1、1“私藏酒窖”項(xiàng)目 “私藏酒窖”項(xiàng)目商業(yè)計(jì)劃書 商業(yè)計(jì)劃書2005 2005 年 12 12 月上海私藏酒窖（國際）推廣有限公司（籌） 上海私藏酒窖（國際）推廣有限公司（籌）[指定聯(lián)系人] 謝蕓琪[職務(wù)] 項(xiàng)目助理[電話號(hào)碼] 021-51171646[傳真機(jī)號(hào)碼] 021-51171645[電子郵件] vanillasky_xie@yahoo.com.cn[地址]

2、 上海市中山南路 268 號(hào)新源廣場(chǎng) 8 樓[國家、城市] 中國·上海[郵政編碼] 200010[網(wǎng)址] www.teamfree.com保密須知 保密須知本商業(yè)計(jì)劃書屬商業(yè)機(jī)密，所有權(quán)屬于上海私藏酒窖（國際）推廣有限公司。其所涉及的內(nèi)容和資料只限于已簽署投資意向的投資者使用。收到本計(jì)劃書后，收件人應(yīng)即刻確認(rèn)，并遵守以下的規(guī)定：1） 若收件人不希望涉足本計(jì)劃書所

3、述項(xiàng)目，請(qǐng)按上述地址盡快將本計(jì)劃書完整退回；2） 在沒有取得上海私藏酒窖（國際）推廣有限公司的書面同意前，收件人不得將本計(jì)劃書全部和/或部分地予以復(fù)制、傳遞給他人、影印、泄露或散布給他人；3） 應(yīng)該象對(duì)待貴公司的機(jī)密資料一樣的態(tài)度對(duì)待本計(jì)劃書所提供的所有機(jī)密資料。本商業(yè)計(jì)劃書不可用作銷售報(bào)價(jià)使用，也不可用作購買時(shí)的報(bào)價(jià)使用。33.1 市場(chǎng)規(guī)模、市場(chǎng)結(jié)構(gòu)與劃分 .......................................

4、...............................................................243.2 目標(biāo)市場(chǎng)的設(shè)定 ..........................................................................................................................243.3 產(chǎn)品消費(fèi)群體、消費(fèi)方式、消費(fèi)習(xí)

5、慣及影響市場(chǎng)的主要因素分析 ......................................243.3.1 產(chǎn)品消費(fèi)群體......................................................................................................................243.3.2 消費(fèi)方式........................

6、......................................................................................................253.3.3 消費(fèi)習(xí)慣..........................................................................................................

7、....................253.3.4 影響市場(chǎng)的主要因素..........................................................................................................253.4 目前公司產(chǎn)品市場(chǎng)狀況 ............................................................

8、..................................................263.5 市場(chǎng)趨勢(shì)預(yù)測(cè)和市場(chǎng)機(jī)會(huì) ..........................................................................................................263.6 行業(yè)政策 ...................................

9、...................................................................................................274 競(jìng)爭分析 競(jìng)爭分析...............................................................................................284.1 行業(yè)壟斷 ..

10、....................................................................................................................................284.2 競(jìng)爭者市場(chǎng)份額 ..........................................................................

11、................................................284.3 市場(chǎng)競(jìng)爭優(yōu)勢(shì) ..............................................................................................................................295 市場(chǎng)營銷 市場(chǎng)營銷....................

12、...........................................................................305.1 營銷戰(zhàn)略概述 ..............................................................................................................................305.1.

13、1 戰(zhàn)略目標(biāo)..............................................................................................................................305.1.2 戰(zhàn)略步驟............................................................................

14、..................................................305.1.3 戰(zhàn)略區(qū)域..............................................................................................................................325.2 品牌策略 .....................

15、.................................................................................................................325.3 渠道策略 ................................................................................................

16、......................................335.4 價(jià)格策略 ......................................................................................................................................335.5 業(yè)務(wù)模型 ..........................

17、............................................................................................................345.5.1 押金式業(yè)務(wù)模型.................................................................................................

18、.................345.5.2 會(huì)員制業(yè)務(wù)模型..................................................................................................................355.5.3 銷售式業(yè)務(wù)模型...........................................................

19、.......................................................355.5.4 配套式業(yè)務(wù)模型..................................................................................................................365.6 推廣策略 .........................

20、.............................................................................................................365.7 產(chǎn)品組合方案 ..................................................................................................

21、............................375.8 推廣方案 ......................................................................................................................................375.8.1 公共關(guān)系推廣方案...............................

22、...............................................................................375.8.2 廣告媒體推廣方案..............................................................................................................395.8.3 特別通路推廣.

23、.....................................................................................................................395.8.4 病毒式推廣..........................................................................................

24、................................395.9 主要促銷方式 ..............................................................................................................................405.10 定價(jià)依據(jù)和價(jià)格結(jié)構(gòu) ................................

25、................................................................................405.11 影響價(jià)格變化的因素和對(duì)策 ....................................................................................................405.12 銷售資料統(tǒng)計(jì)和銷售紀(jì)錄方式