[雙語(yǔ)翻譯]自媒體外文翻譯--自媒體時(shí)代信息傳播的公共風(fēng)險(xiǎn)管理研究（英文）

1、Chapter 19 Research of Information Dissemination’s Public Risk Management in We-media EraShuai XuAbstract We-media which stands out among many network applications, has largely changed the form of information disseminati

2、on’s public risk management. Through such a personalized network platform of information and dissemination, users can release the words, pictures, audio, videos and other multimedia information by the WBE, mobile phone a

3、nd other developing client components. At present, our coun- try is undergoing a special period of economic transition and social transformation which caused fierce social changes. In this paper, based on the analysis of

4、 We- media technology characteristics, forms and features of dissemination, the author will further analyze present state and problems of information dissemination’s risk management in We-media era. And finally the autho

5、r puts forward risk management measures of We-media information dissemination.Keywords We-media · Information dissemination · Risk management19.1 PrefaceAs a popular way of information dissemination, We-media s

6、uch as microblog, rep- resents the latest technology and information features of internet era. Microblog, the typical representative of We-media, was born abroad and revolved into new internet dissemination media after b

7、eing introduced to China. According to the “Social Blue Book” issued in December 2009 by Chinese Academy of Social Science, microblog is called “the most destructive public opinion carrier” by researchers.Some researcher

8、s think that based on web2.0 technology and its multi-medianature, We-media multiplies its dissemination stage and mode, and makes originalS. Xu (B) School of Political Science and Public Administration, University of El

9、ectronic Science and Tech- nology of China, Chengdu 611731, P. R. China e-mail: xushuaishuai229@163.com227 J. Xu et al. (eds.), Proceedings of the Seventh International Conference on Management Science and Engineering Ma

10、nagement (Volume 1) Lecture Notes in Electrical Engineering 241, DOI: 10.1007/978-3-642-40078-0_19, ? Springer-Verlag Berlin Heidelberg 201419 Research of Information Dissemination’s Public 229Public risk refers to the r

11、elated risks of problems arising out of public interestmaintenance. And public affairs mean the affairs relevant to protecting individual rights, balancing interest and ensuring justice of political process. Risk evaluat

12、ion is complex, requiring the analysis of risk from the different perspectives of the public and private sector entities [3]. The government often manages public risk indirectly, that is to say, through policy-making or

13、consigning to other departments, the gov- ernment can manage the public risk that is publicity but not within the scope of direct intervention [4].19.2.3 Risk ManagementRisk management is a new management discipline that

14、 studies the regularity of risks and risk control technology. The risk management process is made up of sev- eral point-in-time assessments of risk that need to be re-evaluated as risks evolve [5]. Through the risk ident

15、ification, estimation and evaluation, economic entities optimize and rearrange various risk management technology, so as to implement effective control upon risks, properly handle the consequence of loss caused. Thus the

16、 goal of “l(fā)east expense, most security” can be achieved. Risk management is an important part of public affairs management, as the main responsible supervisor, the government inevitably undertakes the tasks of dealing wi

17、th all kinds of disasters and crisis [6].19.3 Research Subject-dissemination Mode of We-media19.3.1 Dissemination Structure of Blog InformationKnowledge sharing means that an individual, team and organization share the k

18、nowledge with other members of the organization in the course of activities through the various ways [7]. We-media transmits information by individuality after the popularization of computers. Due to its fission-like spr

19、ead, We-media effect is more and more close to mass dissemination. Mircroblog, for example, has compli- cated network as the social web. Through the connection of each node, information is able to diffuse and spread cons

20、tantly. In this network platform, people are not al- ways able to obtain information directly from the original source, but often transfer information by message forward. The whole structure of microblog is also a binary