[雙語翻譯]農(nóng)學(xué)專業(yè)農(nóng)產(chǎn)品銷售外文翻譯—信息通信技術(shù)在農(nóng)產(chǎn)品營銷中的應(yīng)用研究

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 2400 2400 單詞， 單詞，3723 3723 字符；中文 字符；中文 11993 11993 漢字 漢字出處： 出處：Banu Banu C S, S, Reddy Reddy N, N, Gondkar Gondkar R R. R. Marketing Marketing Agricultural Agricultural Products Products through through ICT-

2、An ICT-An acceptance acceptance study[J]. study[J]. International International Journal Journal of of Research Research in in IT IT and and Management, Management, 2017, 2017, 7(2): 7(2): 21-27 21-27外文文獻(xiàn) 外文文獻(xiàn) Mark

3、eting Agricultural Products through ICT-An acceptance studyAbstract The paper is a study of the impact of various agricultural schemes introduced in the Karnataka state by the Givernment to enhance better market availab

4、ility to farmers. Marketing in the state of Karnataka – Gauribidanur Taluk, Chickballapur Dist, Karnataka is considered in this study. This geogrophical region is choosen as it close to the IT hub of the country – Bangal

5、ore and is well connected by roads and various information sources. The introduction of ICT is the most obvious means to enhance the lives of farmers. However it is to be studied why the previously introduced measures ar

6、e not so effective and the reasons for farmers to rollback to older methods of marketing. This paper makes an attempt to understand the various reasons and then use this as a basis to develop a new model of ICT which wil

7、l be implemented and used for a more effective reform. The design and changes in the questionnaire were prompted by the need of data. The reasons for people to stop using a specific scheme gave us the insight of the prob

8、lems faced. It was interesting to note that social status and the economic factors also played an important role in adopting the marketing schemes and methods.Keywords: Agricultural marketing, awareness of marketing sche

9、mes, problems of marketing, target section for ICT, factors effecting ICT.The paper is based on the study in Gauribidanur Taluk, Chickballapur Dist, Karnataka, India. It is our serious concern to provide a viable solutio

10、n to the farmers to sell the products of hard earned and toiled agricultural products to a good price in the market. We have collected data through a survey conducted to understand the problems faced by them in marketing

11、 the produced agricultural goods and the hardships in the process of marketing the agricultural products produced.The taluk is chosen because agriculture is the main activity of the taluk and is close to the silicon city

12、 of the country – Bangalore. The area has an overall cultivation area of 58,510 hectors of land out of the total geographical area of 86,726.98 hectors. This is a clear indication highlighting that 67.46% of the geograph

13、ical area is cultivated and the pond area marked as 6,637.17 hectors enhances the overall land used for agricultural activities to more than 72% of the geographical land in the Gauribidanur taluk.Existing Marketing Syste

14、mThe taluk is close to Bangalore, the capital city of Karnataka and hence has better transport facility, telephone connectivity, and access to agricultural university, farmer’s call center through mobile, marketing yard

15、and other basic amenities needed for marketing the agricultural products. Some of the prominent methods of marketing observed during the survey are as follows:Marketing YardMarketing yard is a facility provided by the st

16、ate government to sell the agricultural products produced by the farmers. The government has a minimum price fixed for all the items. This price is fixed based on the demand and production as per the statistics available