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1、 Procedia - Social and Behavioral Sciences 213 ( 2015 ) 836 – 841 Available online at www.sciencedirect.com1877-0428 © 2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC

2、BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of Kaunas University of Technology, School of Economics and Business doi: 10.1016/j.sbspro.2015.11.486 ScienceDirec

3、t20th International Scientific Conference Economics and Management - 2015 (ICEM-2015)Evaluating Sustainability of Sharing Economy Business Models???????????????a,*, Aura Drak?????b, Vytautas Snie?kac, Gitana Valodkien?da

4、,b,c,dKaunas University of Technology, School of Economics and Business, K. Donelaicio str. 73, LT-44239, Kaunas, LithuaniaAbstractDecreased consumer trust, increased unemployment rate, increased availability of technolo

5、gy for hosting an online market drives the growth of sharing economy. The sharing economy provides an ideal lens to explore and contribute to the sustainable development nature. While the sharing economy can contribute

6、 to sustainable development and has plenty of room to develop practical issues in driving sustainability there is a lack of sharing economy sustainability empirical studies. This article seeks to provide an approach ho

7、w to address and estimate sharing economy business models sustainability. This approach aims to determine key sustainability perspectives by using Circles of Sustainability. Key sustainability perspectives have been tak

8、en as input to estimate the level of sustainability. This practice can be served as a useful methodology to support decisions toward to sharing economy business models sustainability transition. © 2015 The Authors

9、. Published by Elsevier Ltd. Peer-review under responsibility of Kaunas University of Technology, School of Economics and Business.Keywords: Sharing economy; Trade business models; Circles of Sustainability.IntroductionS

10、haring different goods, services among different organizations and customers has started to play an important role in today's economic environment. The sharing economy is a term for an emerging set of business model

11、s, platforms and exchanges (Alen Linder and Cantrell, 2000). Although there is no general agreed accepted business model definition, common to all of these definitions is that business model creates a heuristic logic

12、of organization capabilities with the realization of economic value. Even though the concept of business model is potentially relevant to all companies very few publications can be found in the literature that discuss

13、es the issue of sharing economy business models. The term sharing economy generally refers to “sharing goods” and includes redistribution, mutualisation and shared mobility (Demailly Demailly & Novel, 2014). Gener

14、ally economic sustainability includes adequate and stable economic growth requirements, such as financial stability, preservation, low and stable inflation rates, innovation investments and encompass fair distribution o

15、f natural resources between the global society, of the present and the future time, requires harmonization of economic activities an??????????????????????????????????????????????????????????????????????????????????????

16、?????????????????? The sharing economy business models economic sustainability drivers are based on the power of income toward access over ownership (Demailly & Novel, 2014). The importance of social responsibility

17、 has been pointed out by the importance of the society structure. Social responsibility reflects the relationship between developments and dominated social norms and seeks to develop social stability systems. Social dr

18、ivers based on growing population and necessity of saving resources drives sharing economy business models to analyze alternative consumer behaviors. It also fosters small type changes based on neighbors and local comm

19、unities. Every aspect of the growing sharing economy business models has been affected by the growing technology importance. Botsman and Rogers (2010) state, the increasing ubiquity of social networking and real time t

20、echnologies is the most impactful feature driving the sharing economy. Diagnosis of customers’ needs using online technology is giving much benefit in “deliver highly targeted, very personal goods and services at the ri

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