[雙語翻譯]會展外文翻譯--會展服務質量對參展商滿意度和行為意向的影響（節(jié)選）

1、3750 英文單詞， 英文單詞，22500 英文字符，中文 英文字符，中文 6800 字文獻出處： 文獻出處：Lee M J , Lee S , Joo Y M . The Effects of Exhibition Service Quality on Exhibitor Satisfaction and Behavioral Intentions[J]. Journal of Hospitality Marketing Gopal

2、akrishna Smith, Hama, Whitfield, Dioko, Webber Sashi Kerin Kim Shipley, Egan, Smith et al., 2003; Whitfield et al., 2012).This dynamic and fast-growing set of marketing events has been a popular research target in

3、 general business and marketing. In particular, companies’ motives for attending we must review existing exhibition research on exhibitors and apply findings to the proven service quality–satisfaction–behavioral intentio

4、ns framework.Exhibition Service QualityService quality is the consumer’s evaluation of a product’s overall excellence or superiority (Parasuraman, Zeithaml, the framework has been widely adopted across industries (Oh, 1

5、999). Although this theory-based approach to measure service quality has improved marketers’ understanding of consumers’ purchase behaviors, the applicability of SERVQUAL dimensions to the hospitality industry has only

6、limited support (Oh, 1999). Notable empirical efforts have attempted to refine the traditional SERVQUAL measurements to better reflect the unique components of hospitality consumption experiences. In the foodservice sect

7、or, the DINESERV (Stevens, Knutson, this means that a premium should be placed on the design and layout of exhibit booths (Blythe, 1999; Rosson & Seringhaus, 1995).Exhibition booth design and its floor layout are su

8、bstantially related to attendee–exhibitor interactions. Exhibitors want to effectively communicate with exhibition visitors to promote their products and services in a short time (Whitfield et al., 2012). Whitfield and W

9、ebber (2011) discussed two major dimensions of booth design. First, an exhibition booth needs enough space to accommodate visitors so that they can conveniently move around the booth. Visitors want to ask questions of ex

10、hibitors in sufficient interacting spaces (Wan & Siu, 2012). Another important dimension of booth design relates to exhibitors’ emphasis on booth content: displaying products, sales literature, skill-sets of booth pe