國(guó)開04011-商務(wù)英語(yǔ)3-任務(wù)4-輔導(dǎo)資料

1、國(guó)開 04011-商務(wù)英語(yǔ) 3-任務(wù) 4 參考答案說(shuō)明：如果課程題目是隨機(jī)的，請(qǐng)按 CTRL+F 在題庫(kù)中逐一搜索每一道題的答案特殊說(shuō)明請(qǐng)仔細(xì)：課程的題目每學(xué)期都可能更換，所以請(qǐng)仔細(xì)核對(duì)是不是您需要的題目再下載?。。?！題目 1：We will have flown for 13 hours by the time we ________ to New York.: will get; get; have got參考答案：will get

2、題目 2：______ your price be competitive and date of shipment acceptable, we intend to place a large order with you.: If; Should; If should參考答案：Should題目 3：An example of soft sell is to distribute free samples ______ custome

3、rs often respond favorably.: to which; in which; which參考答案：to which題目 4：She is the CEO of Roston Sport Accessories________ I told you.: who; whom; about whom參考答案：about whom題目 5：Our new type of treadmill ______ release ne

4、xt month.: is due to; is due for; is due參考答案：is due for題目 6：閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯(cuò)誤（F）。The marketing mix consists of ‘the four Ps’: providing the customer with the right product at the right price, presented in

5、the most attractive promotion and available in the easiest place. The product is not just an assembled set of components: it is something customers buy to satisfy a need they feel they have. The image and the design of t

6、he product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through

7、 advertising (e.g. TV An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recom

8、mending products between friends is a little bit like doing soft selling. People don't really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.Humor in advert

9、ising is also used to attract the consumer's attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.1. What&

10、#39;s the topic and main idea of the passage? {A; B; C}A. Selling Strategy – Sales StaffB. Sales Staff – What Sales Staff Should KnowC. Selling Strategy – Hard Sell and Soft Sell Strategies2. Customers often _________ ha

11、rd sales tactics, thus making soft-selling more effective for success.{A; B; C}A. resistB. opposeC. object3. Examples of soft sell mentioned in the passage include __________. {A; B; C}A. telling customers how good a pro

12、duct isB. recommending products among friendsC. putting pressure on customers to buy products4. Making humorous advertisements is one of the approaches companies use to __________. {A; B; C}A. reduce selling costsB. arou