英國廣播公司(BBC)公共廣播電視服務(wù)研究.pdf

1、學(xué)位論文獨創(chuàng)性聲明 一、學(xué)位論文 一、學(xué)位論文獨創(chuàng)性聲明 獨創(chuàng)性聲明 本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。據(jù)我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得南昌大學(xué)或其他教育機構(gòu)的學(xué)位或證書而使用過的材料。與我一同工作的同志對本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說明并表示謝意。 學(xué)位論文作者簽名 （手寫） ： 劉敏佳 簽

2、字日期：2014 年 5 月 29 日 二、學(xué)位論文版權(quán)使用授權(quán)書 二、學(xué)位論文版權(quán)使用授權(quán)書 本學(xué)位論文作者完全了解南昌大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定，同意學(xué)校有權(quán)保留并向國家有關(guān)部門或機構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱和借閱。本人授權(quán)南昌大學(xué)可以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編本學(xué)位論文。同時授權(quán)北京萬方數(shù)據(jù)股份有限公司和中國學(xué)術(shù)期刊（光盤版）電子雜志社將本學(xué)

3、位論文收錄到《中國學(xué)位論文全文數(shù)據(jù)庫》和《中國優(yōu)秀博碩士學(xué)位論文全文數(shù)據(jù)庫》中全文發(fā)表，并通過網(wǎng)絡(luò)向社會公眾提供信息服務(wù)，同意按“章程”規(guī)定享受相關(guān)權(quán)益。 學(xué)位論文作者簽名（手寫） ：劉敏佳 導(dǎo)師簽名（手寫） ：劉圣中 簽字日期： 2014 年 5 月 29 日 簽字日期： 2014 年 5 月 29 日 論文題目 英國廣播公司（BBC）公共廣播電視服務(wù)研究 姓 名 劉敏佳 學(xué)號 40

4、6402411022 論文級別 博士□ 碩士■ 院 / 系 / 所 公共管理學(xué)院 專業(yè) 行政管理 聯(lián)系電話 13479136828 E_mail 626862377@qq.com 通信地址(郵編)：江西省南昌市南昌大學(xué)前湖校區(qū) 備注： ■公開 □保密（向校學(xué)位辦申請獲批準(zhǔn)為“保密” ， 年 月后公開） Abstract ABSTRACT As a part of public service sector

5、s, public broadcaster meets the basic needs of the public through providing a variety of public products, such as cultural and educational information. At present, china’s broadcasting is in the transformation process to

6、wards public broadcasting system. However, since the broadcasting of talent show super girl on HuNan TV in 2005, china’s broadcast and TV program are confronting the dilemma of vulgarization, an increasing number of ente

7、rtainment and dating program are produced. In addition, the tendency of commercial of broadcasting with the development of the market economy is becoming worse. Britain was the cradle of public broadcasting, it is known

8、for BBC (British Broadcasting Company) and its license fees, which is the main source of income for the public broadcaster. This essay attempts to explore how BBC retains its public nature under the dual pressures of gov

9、ernment and market through its institution and practice. Firstly, a basic introduction of BBC history was made; then the essay discusses how BBC practice, its stable financial sources guarantee it independent from govern

10、ment and market, in further, it protect its neutral condition, the unique dual system of governance institutions also make it different from the enterprise institution; at last, the essay evaluate BBC from positive and n

11、egative aspects, although BBC has offered good public broadcasting, it also faced with dilemma between institutional theory and practice, BBC has also been improved these problems. In terms of roots, it is derived from

12、the pursuit of public interest by the people’s sovereignty and civil rights in western countries, it is based on common cultural identity. In china, may be the social condition which fit such kind of public service broad

13、casting is not exist, but BBC’s idea and system can still provide some experience for the transformation of the Chinese public broadcasting, and then china and absorb it and apply it in china’s broadcasting system. Key W